Will You STOP It Please
From Willie Crawford.
I’ll explain some of the logic behind the article later.
Will You STOP It Please by Willie Crawford
Today, I’d like to share with you the single biggest, most-profitable revelation about running an internet business that I’ve ever shared.
It could mean the difference between your success and failure online, and I don’t think that’s being melodramatic.
I’ve spent the past 2 months working closely with a few clients… helping them to flow out their business models.
I started working with them when they asked me for help overcoming this recession. These were people who came to me because they couldn’t make “internet marketing” work!
Let me explain.
Most of the online marketers that I know jump from product launch to product launch, selling courses, ebooks, etc. that are destined to fail!
You may have noticed that I haven’t promoted any recent “internet marketing product launches.” I don’t care for the hype-filled model.
Far too many of these products are little more than theory, written by someone who has never done what they are trying to teach. Some of them teach what worked YEARS ago, and others don’t really teach anything… but the webpages sure look pretty.
I’ve actually studied many of these products over the past 12 years, and they can work, but it’s just really difficult for the average person to make them work.
I find far too many of those product incomplete.
Even more frustrating is the fact that before you can fully apply what one product teaches, the next latest and greatest “magic formula” is rolled out.
It’s not your fault, if you’ve tried some of these products and they DIDN’T WORK. The truth is that we didn’t give you a chance to let them work before we offered you the next product.
So, I said ENOUGH!
You need time to learn a system that works and then time to actually use it.
Some gurus’ business models depends upon you rushing off to buy the next best thing before you’ve even tried out the last one that they sold you.
They depend upon you constantly chasing after the greener grass… something seemingly easier.
Here’s what I’ve discovered…
You need dependable recurring income.
I’ll show you how to do that in a minute. Constantly chasing after new customers is a LOSING game. It’s much better to build a group of loyal customers and then take proper care of them… offering them only what they really need and want!
That’s why I now try very hard to focus my clients and students on marketing to THE ideal customer.
I focus my coaching clients, and want to focus you on offering your expertise, and your products and services to local offline businesses who have NO CLUE how to use the internet to generate business to their brick-and-mortar establishments.
These are businesses with budgets set aside for growth. They spend money every week on things like Yellow Page advertising. It’s a normal part of what they do and they don’t hesitate to spend. They understand that if they don’t their competitors may pull ahead of them.
I want YOU to step in front of these customers instead of chasing the latest fluff-filled internet marketing product launch.
These businesses desperately need you. You have the know-how that can literally SAVE many of them.
So, I beg you to STOP what you’re doing. Stop “running with the herd” and do what actually works.
Some people will sell you anything. They’ll offer you the next shiny thing after next shiny thing… and as long as you continue buying them, they’ll take your cash.
If you are an affiliate marketers, offering these products, you’re not much better off.
The gurus are just using you to build their list so that they can herd them all into their “coral.”
Most of the big names will NEVER do a promo for you though. They only cross-promote their buddies products!
They get YOU to send your best customers over to their lists, and then they sell them follow-on products, often not offering you ANY additional commissions.
That’s also why you’ll often see the gurus offer you several dollars per email just for handing your list over to them. You have to see what’s happening though.
Here’s where you need to focus…
Offline businesses learning to leverage the power of the internet are one of the fastest growing segments of our market… and they already have funds set aside for what you can provide them!
Those of us who are tapping into this goldmine even call it our cash cow.
Instead of trying to sell to people who will not buy your products, why not market to those anxious to use your expertise, and pay handsomely for it.
Your next step, is to check out: http://SageMarketer.com/CashCow/
Then simply stop chasing after magic bullet after magic bullet.
You’ll be servicing the right market. The same one that I, after 12 years in “internet marketing,” have chosen to focus on.
See if this doesn’t make a lot more sense to you… http://SageMarketer.com/CashCow/
To help you succeed Willie has created The Internet Marketing Inner Circle, a membership site where he frequently brainstorms solutions to problems such as those discussed in this article. Join that discussion for your success at TheInternetMarketingInnercircle.