Web 2.0 Marketing Tip #2: Keep Your Web 2.0 Message Simple
By Ralf Skirr.
This web 2.0 marketing tip closely relates to tip #1.
Have you already set up your Web 2.0 site profiles? If yes, then, here are the next 2 steps you have to take:
- Start finding followers or fans. Ideally, they must be people interested in your line of products or services or, at least, generally interested in your niche.
- Using your followers and fans to collect information for adjusting your marketing plan and creating new products. Also aim to market your products to your followers and fans.
This is a rather simple process, and through this, it is important to maintain a coherent message.
For this reason, it might make sense…
… to spend some time planning a general “theme” for your Web 2.0 profiles.
You have to ask yourself some questions to determine the most appropriate theme to use:
- Is the purpose of your Web 2.0 profiles to alert people to sales and to tell them about contests you are holding?
- Are they made to discuss with your customers the general industry in which your internet business falls and mention your new products casually?
There’s not necessarily a best approach to take here, but it is important that you pick one and stick with it. This way, your customers will not be confused about what your profiles are about, what they are made for, and you will get more targeted followers and fans. Status, posts, and tweets can deliver your message easily. However, the theme you use will definitely remain the best way to deliver a specific message to those who visit your Web 2.0 profiles.