Web 2.0 Marketing Tip #1: Consistent Web 2.0 Identity is Key
By Ralf Skirr.
Seeing that you have found these Web 2.0 marketing series and have already started reading this first tip, you are surely ready to enter the world of web 2.0.
Before you go out and spread the word about your business through We 2.0 sites, it’s important for you to spend some time carefully thinking about your Web 2.0 identity. That is to say, before you create a Twitter account, launch a Facebook fan page, and begin to market your business through web 2.0 channels, you need to know what image you want to project.
Beginning Your Web 2.0 Campaign
When it comes to Web 2.0 marketing, the first thing you will want to do is…
…decide whether you should create profiles based on:
- Your business
Each of the three options has benefits, but it is ultimately up to you to decide which will work best for your particular situation.
Once you have selected your route, you should create accounts on web 2.0 sites and setup a profile that reflects your choice. For instance, a Twitter account for your business should focus exclusively on business activities and not your personal life.