Web 2.0 Marketing Tip #9: Earn Instant Credibility and Expert Status Through Youtube
By Ralf Skirr.
Youtube is one of the most trafficked web sites on the internet and, no doubt, the main reason why video marketing became popular.
Today, if you want to get your message to your audience through the most effective medium, then you will find videos to e very beneficial. However, there are many ways in which you can use YouTube improperly and, in the end, get nothing out of it. In fact, that is what most internet businesses do when they try to make money off of YouTube or video content in general.
The Real Way to Profit from Videos
If you decide to use Web 2.0 video sites for marketing, then I suggest that you start by…
… creating a tutorial series. This could be something like 5 videos, each covering a topic in an area related to your business. Of course, these 5 videos must be connected as well. For example, you can create a 5-video series about how to set up a website and make it ready for handling customers.
If you find a series to time consuming, you can choose to just put up one video instead.
If there’s something you have to remember about video marketing, though, it’s this: Don’t go for beauty, and don’t go for perfection. Just get the ball rolling.
What do I mean by that? Two things.
First: Don’t make your plan too big
You don’t have to deliver 52 installments on your topic right away. Start with anything between 1 and 5 videos. This will make your task seem easier; the easier your goal is, the faster you can finish and move on to your next project.
Second: Don’t make the production process too complicated
When I created my first online videos, I used green screen technique for special effects. It was nice, but it took much more time to finish a video. Today, I just skipped all the fancy stuff. I put up some good light, point the cam to my face, and start shooting the video.
That’s what you should do. Instead of making your video look very professional or high-class, it’s more important to make your video USEFUL. After all, you want to position yourself as an expert. You want to show your web site visitors that you are the-go-to-expert in your niche. Therefore, you must always provide your viewers with valuable information.
This is the est way to position yourself as expert in your niche and the best way to give credibility and good reputation to your company.
If your videos are well-made and if you market them well to get the ball rolling, there’s a good chance you can see a viral effect, where others begin referring friends to your videos without any compensation for doing so. The more viral your video gets, the more traffic and sales you can possibly generate.
This is a Web 2.0 marketing tip that requires a little more effort, but one that’s well worth it: Integrate your video marketing strategy with your overall Web 2.0 marketing plan to achieve optimum results.
(See web 2.0 marketing tip #16)