Web 2.0 Marketing Tip #77: Get Close to Your Readers
By Ralf Skirr.
No matter how many great strategies you use, if you do not really intend to reach out to your customers, there will be no point in starting an online business. Every business involves selling, and if you can't socialize with your customers, try to understand them, and get ideas from them, you are destined to fail.
There, the final general rule of thumb is to always put importance to get the conversation started, no matter what form of Web 2.0 you are using. Whether you’re firing off an @reply on Twitter or discussing some important topic on your Facebook fan page forum, it is important to take the initiative to get people involved. While a lot of people tend to come off strong on the internet since they are not meeting others face-to-face, there are still a lot of potential customers who will not ask or say anything unless encouraged. That is definitely why you must always make the first move.
When you first start your web 2.0 marketing efforts, the only person who will be invested in your business is you. You must accept this and understand that growing your network of followers is ultimately your responsibility and no one else’s. If you do a good job, the responsibility will slowly shift over time from you to people who will become heavily invested in your network and will want to play a role in making it happen.
Starting an online business and using various Web 2.0 marketing strategies can help you attain your goals, but only if you are careful and wise. Always create a plan before you act, be patient, and surely, you will achieve success.