Web 2.0 Marketing Tip #62: Attract More Customers with a Facebook Application
By Ralf Skirr.
In many situations, this simply won’t apply to you, as it does not make sense for most businesses to create an application on Facebook. Nevertheless, if you have the right business model and products, creating a Facebook app can be a great way to increase your business’s presence online.
If you don’t know anything about creating applications, don’t worry; we will discuss the basics of Facebook app creation today.
While you might be eager to create a Facebook app, keep in mind that you don’t actually have to program the application yourself. Rather, you can simply work through the Facebook app steps we will share with you.
Facebook App Creation
One: Create a Facebook app draft. Before anything else, there are several questions you need to answer. These questions will determine what kind of application you will create. These questions are:
- What is the purpose of your application?
- How do you want your fans to interact with it?
- Do you want them to play an interactive game?
- Do you want it to serve some other purpose?
Two: Review your plan. If you leave your Facebook app plan and return to review it after a day or two, you will find that there are things you will want to change, things you want to add, and things you simply want to polish. Go through your plan thoroughly, so that someone who knows nothing about your project can understand it.
Three: Post your product on Elance. As mentioned earlier, you do not exactly need to be the one creating the Facebook app. Once your Facebook app plan is complete, you can simply post it on freelance sites like Elance and allow programmers to bid on it. Provide some time to gather bidders, and carefully consider offers that are at or below your budget. Visit the bidders’ portfolio and settle on the one who has the greatest examples.
If you work through this process, you should be able to get a good Facebook app at a reasonable price. From there, it will be up to you to promote it not only through Facebook but through your blog and website as well. You can even write an article and press release about it, if you like.