Web 2.0 Marketing Tip #60: Get Feedbacks with Your Facebook Fan Page
By Ralf Skirr.
In addition to sending updates to your customers and colleagues with your Facebook fan page, you can also use it to gather information from your fans, as I’ve mentioned previously. There are specifically three things that you should try to request from your fans.
Three Things to Get from Your Customers with Your Facebook Fan Page
- Filled out survey form about your internet business. To adapt to the changing needs of your customers, to triumph over your rivals, and to continuously gain attention, reputation, and sales, it is best to learn what your customers feel. If you can get your fans to fill out surveys about your products (perhaps by offering some incentives), you have a good chance of capturing vital information that you can use to create, market, and fix your products. This is a surefire way to make your road to success smoother.
- Photos or art related to your internet business. There are not a lot of cases where this can be applied, especially if you are focused on creating and selling virtual products like ebooks. However, if you can collect these, you can rest assured that you will have powerful proofs of your products’ or services’ excellence. To do this, you might want to ask your fans to post pictures of themselves using your products; this can be a very useful way to draw in additional people on Facebook.
- Testimonials. Regardless what kind of business you have started or what niche you are targeting, testimonials can play a vital role in improving your credibility. For this reason, you should make a concerted effort to get testimonials from your customers through Facebook. You can post a link to a testimonial form or leave an email address where they can freely send their thoughts about the improvements your product or service has brought to their lives.
There are a lot of things you can do with your Facebook fan page. Getting feedbacks is just one good way to use it to enhance customer experience and help yourself achieve success.