Web 2.0 Marketing Tip #57: List Building With Twitter
By Ralf Skirr.
Twitter and Facebook are today’s hottest social network and microblogging sites. Having a member base consisting of millions, there is no wonder why they have become great marketing platforms as well. That is exactly why, in an earlier Web 2.0 marketing tip, I mentioned that you can use your email list to grow your Twitter follower list and your Facebook fan base.
However, doing the reverse can actually be very beneficial as well. That is to say, you can use Twitter and Facebook to grow your email list.
Can you just imagine it? With Facebook and Twitter, you can reach out to hundreds of thousands of prospects; getting even a mere 5% of those you are able to befriend will already give you a big mailing list. You can then use this list to continuously promote your products and services.
But before we get too excited, let us see how this will work.
First, you need to deal with your marketing campaign and mailing list. To make best use of email marketing, you need an autoresponder. Everything else is just too much work, especially if your list grows over time. This is how autoresponder works:
- If you don’t already have an autoresponder, get one such as Aweber.
- Create an email series that includes several product pitches.
- Begin capturing subscribers.
Once you have setup your autoresponder, you can announce this on Twitter or post a status about it on Faceook. You can’t simply just say “Subscribe to my email course today!” or something similar. Rather, tell your fans and friends (on Facebook) or followers (on Twitter) that you are giving free, useful content through a free subscription. Once they subscribe, you can send the promised to them and start sending pitches and informative emails after.