Web 2.0 Marketing Tip #48: Give Identity to Commentors with Disqus
By Ralf Skirr.
Disqus is a great site which you can integrate with your Tumblr blog. However, do you know that you can effectively use it with your primary websites? Yes, Disqus can actually come handy for when you want to interact more with your customers, when you want to establish deeper relationships. The best thing about this is that you can actually get fresh content for your site this way. How? Well, that is exactly what we will discuss today.
Optimizing Your Use of Disqus
Disqus is a great commenting platform that allows you to build an interactive website and allows both you and your site commentors to simultaneously post updates on Facebook and Twitter. While you might think that Disqus is something solely used for facilitating comments. However, you can actually use Disqus for the following purposes as well:
1. Ask visitors to leave feedback about your site. You can use the feedback you get to adjust your current marketing plan, make changes on your products and services, and so on.
2. Ask visitors to post product ideas. Sometimes, it ‘s hard to get new ideas. When you are feeling stumped, it is best to ask your customers and visitors for ideas. You will not only have new ideas, but you can also rest assured that your new product is something your customers really want to purchase.
3. Ask visitors to post testimonials and product reviews. Testimonials can be very powerful persuasion devices. That said, you have to encourage customers to leave reviews and testimonials which you can attach or use for further promoting your products or service.
There is no doubt that allowing anyone to freely comment is similar to allowing your site to be spammed. However, asking for people to sign up separately just to leave a few words will appear demanding and might discourage customers to share their ideas. That is why using platforms such as Disqus can be very beneficial.
With Disqus, your site followers will feel more comfortable with leaving a comment or two every now and then. Even better, they can share your posts and their comments in their favorite social network. or set them up so that they need to be approved before they are posted. Of course, you still have to look over comments to make sure they are okay or useful. For this, you have to set your comment system to manual approve.