Web 2.0 Marketing Tip #45: Short RSS Feeds that Get Readers Hooked
By Ralf Skirr.
In the previous Web 2.0 marketing tip, we discussed how useful RSS feeds can be for you, your business, and your customers. Today, we will look at an essential part of that plan. That is, we will look at how you can use RSS feeds to attract your readers to keep coming back to your site.
How to Attract Site Visitors with RSS Feeds
A lot of people opt to subscribe to RSS feeds because they do not want to miss out whenever their favorite websites are updated. However, you must also know that they choose to get RSS feeds so they won’t need to go to individual sites all together and simply read updates through their RSS readers. This is quite a disadvantage if you are looking to get more web traffic for your site.
Fortunately, there is a way to get followers who rely on RSS feeds to continuously visit your site. What is it? Shortening or truncating your RSS feeds!
Rather than simply allow them to gain all of the information from the reader without re-visiting your site, you should consider shortening your RSS feed. That is to say you will set a certain character limit for your feeds. This way, you will prevent people from reading the entire message through their reader. Instead, they will get hooked by your catchy opening line and end up coming to your site to read the entire post. Of course, for this method to work, you have to make sure that you have very appealing headlines as well as opening sentence(s).