Web 2.0 Marketing Tip #30: Harmony between Personal and Business Time
By Ralf Skirr.
It does not matter if you have just started with your internet business or if you are already an expert handling several businesses at once–time will always be essential for you.
There is an old adage that says, “Time is gold.” However, for serious marketers like us who want to achieve success, time is definitely more precious than diamonds.
Making the Most of Your Time
As a business owner, you value your time greatly; I do, too. It is essential for us to understand that every move we make affect the productivity of our entire business.
This is exactly why you must pay close attention to how you manage your time and how you come up with important decisions.
Web 2.0 has completely changed how the internet works and how users and web masters interact. If you want to optimize the results you get from your web 2.0 marketing campaigns, then you should aim to engage your customers as much as possible. You must always keep in mind: In this type of strategy, over-engagement is always preferred over under-engagement.
Just because you need to engage customers, however, does not mean you have to devote all your time to them–you still have a life to live! If you want to create a harmony between your personal and business time, then you have to take steps to automate certain procedures of your campaign. This way, you cam engage customers efficiently without forsaking the time you would love to spend with your loved ones. For example, if you want to save time in posting to different social networks, you have to look for a service or website like Ping.fm that will allow you to post an update to, say, Facebook, Twitter, and Tumblr all at the same time.
While I’m pointing out that it is important to save time for yourself here, you must still remember to treat your Web 2.0 marketing campaign like a true marketing campaign. If you are wasting a lot of time in one aspect and are not getting any good results, you must either:
- Stop the part of campaign entirely and start a new one
- Adjust that part of your marketing campaign and observe the changes in the results you get