Web 2.0 Marketing Tip #19: Connect To Influential People
By Ralf Skirr.
Regardless of the niche and the platform being used, there will always be people who have gathered numerous customers. When it comes to social networking, this becomes a more solid truth. In social networks like Facebook and Twitter, there will always be people getting so much attention–the “hot shots,” so to speak.
These hot shots are marketers from your niche who stand out and, therefore, have tens of thousands of fans on Facebook and followers on Twitter. If you want your business to further develop, then it will be beneficial for you to associate with these influential. However, you must be careful when searching for these successful and influential personalities; remember that they are different from movie stars and politicians who do have social networking accounts.
To properly identify the important people in your niche, you can do a quick research. Look at forums and see who are creating a buzz. When you are sure who to look for, you can then start searching for them on LinkedIn, Facebook, Twitter, and other social networks. Become friends with these people and then aim to solicit their help in discrete ways. Maybe you can ask for their opinion about your product, software they are using for their own business, and so on.
As we have pointed out in previous Web 2.0 marketing tips, you have to make sure that you are not directly pitching to them. Rather, make them pay attention to you by providing useful information and insightful commentary. On Twitter, this might buy you an influential re-tweet and in the blogosphere, this might buy you a link to your site from a high-traffic blog. It can be tough to get a hold and connect with great people, but the result is definitely worth it!
Also, whatever you do, never try to spam the influential people you contact. They probably receive hundreds of similar pitches every day and have grown accustomed to simply ignoring them, so don’t expect them to do different for you. Therefore, you have to work hard and stand out from the crowd for them to give you attention and assistance.