Web 2.0 Marketing Tip #18: How To Use Forums For Traffic And Networking
By Ralf Skirr.
Forums are a good place to get noticed and to build relationships.
However, not a lot of marketers realize how forums can be powerful marketing tools. That’s the reason why, in this We 2.0 marketing tip, we will discuss:
- How you can get traffic from forums
- How you build network through forum marketing
Most marketers know that forums can be used for marketing, but not all know how powerful they can be. If you’re like the majority, you are probably “lurking” on a few forums and posting on a few threads, too. However, are you using forums to boost your profits?
When it comes to forum marketing, it’s important to keep in mind …
… that you have to observe all the usual Web 2.0 marketing rules.
For instance, just as you wouldn’t make shameless pitches on Facebook, you also shouldn’t do that on forums. The only difference is that a forum has a section dedicated to promoting products like, say, the WSO section in the warrior forum.
Easy Traffic Generation on Forums
Forums offer great potential when it comes to capturing visitors for your site. However, there is a certain strategy you have to employ. The best strategy is to post useful information and then send readers to your site through a link on the signature part of your profile and posts. The more interesting your posts are, the more likely that fellow members will check out your web site.
Why this strategy?
Because with this method, you can avoid high-pressure sales situations; with this, your prospects won’t feel as if you’re only after their money, and they will be your subscribers and customers willingly.
Network Building on Forums
You’ll find that your network builds naturally if you contribute a lot of useful posts to the forum. Instead of you trying to push yourself to specific people (your ideal customers), people will start noticing and looking up to you based on the ideas and tips you share on the forum.
The natural style of a forum thread encourages conversations, make good use of it. Respond to what other forum members are writing, and give answers to whatever they might respond to your posts.
Have you been planning or are you already using to promote your business and products or services? If yes, and you’re still not getting your desired results, then you should start taking action! You should strive to do the following:
- If you’re not active on forums yet, your first step is to use Google and find a few forums related to your niche.
- From any forums you find through search, or you already are a member of, you must now decide which ones are the best to spend your time with. Prefer the busier and bigger forums; they will give you more exposure and more contacts.
If you follow the above two steps and if you continuously provide other members with useful information, your web site is sure to get more traffic and more sales.