Web 2.0 Marketing Tip #14: Encourage Your Customers And Subscribers to Visit Your Facebook Fan Page
By Ralf Skirr.
In the previous Web 2.0 marketing tip, we discussed why you should create a Facebook fan page for your business and how you can make one. Today, we will look at how you can use you it to successfully boost your traffic and sales.
The Power of Your Facebook Fan Page
Taking some time and encouraging your customers and subscribers to visit your Facebook fan page and to become a fan can be an advantage to your business. It will provide you with various benefits, and two of those are especially vital for your business to flourish.
The two benefits you must aim for through your Facebook fan page are:
- First, you can get additional exposure for your messages besides using the paid mediums (such as Facebook ads, PPC ads, or any paid advertisements)- you can use the money you save for your other ventures or for new software you might need.
- Second, you can market new products and services to existing customers without pitching to them directly- regardless if you admit it or not, customers don’t like getting pitches, especially those that make them feel you’re only after their money. With your Facebook fan page, you can appear friendly and nonchalantly share thoughts and ideas.
If you are able to lead your prospects to your Facebook fan page, even if they overlook your email offers or opt out of your mailing list, you will still have a way to communicate with them; you can readily establish contact through something as simple as a quick status update.
Whenever your customers log into their accounts, even if they have no actual interest in purchasing something from you, they’ll see your status update on their feed. If you don’t spam them (e.g., post updates every half hour), then surely, once they find something you’re offering as useful, they might go and buy it immediately.
The best part of all of this is that you don’t have to make a high-pressure sales pitch, which might be awkward to do with existing clients. Instead, you can simply let them choose which pitches interest them and which do not.
Next Step to Take
So, you have discovered how powerful Facebook fan pages can be, and you now want to use it to your advantage. What are you to do? The next step you ought to take is to find ways to tell your customers about your Facebook fan page. Start by sending a link of your fan page to your subscriber list, and then work your way from there.