The Truth About Website Traffic Generation
From Willie Crawford.
Without traffic to your websites you have no customers.
Without customers, you have no sales, and really aren’t in business.
So the question becomes, “What really works in generating website traffic?” Let’s look closely at a few proven method.
1) An email newsletter is a quick way to generate repeat traffic, but building a list takes time. There is a popular saying in the Internet marketing community – “The money is in the list.” That’s a true statement. With a responsive list, you can generate sales with the click of a button.
If you are not building a list right now, then you should start. Offer an email newsletter or a free ebook or piece of software to get people onto your list. Then follow-up with them, delivering valuable information, and when you offer them products, they will buy.
If you are relatively new to list-building, I recommend that you start out by contributing one of your ebooks to a free list-building giveaway. You can find current ones which are free to join at: http://FireSaleLegend.com/blog/
2) Pay per click programs (such as Google AdWords) can generate immediate traffic, but if it doesn’t convert, you can waste a lot of money. As soon as you set up your pay per click account, and set up a campaign, you can start to see traffic within minutes. The problem is that, depending upon your niche, each click could cost you several dollars.
You pay for each visitor, and there’s no guarantee that any of them will buy anything!
3) Joint ventures are a risk-free way to generate tons of quick, quality traffic, but it takes time and lots of effort to build joint venture relationships. Most online marketers that I know prefer dealing with friends, or people that they actually know, like, and trust. Building those relationships takes time and a concerted effort.
That’s not to say that you shouldn’t use joint ventures to drive traffic to your offers, you just need to start building those relationships today. A good place to start is The Internet Marketing Inner Circle.
The Internet Marketing Inner Circle is a community that I started back in 2006 as a place for people from numerous niches and experience levels to work together. It’s a place where members brainstorm, do joint ventures, coach/mentor each other, and even jointly create products.
Members of The Internet Marketing Inner Circle also get a free Gold Membership in The International Association of Joint Venture Brokers. IAJVB is a membership site where members share information about upcoming product launches and orchestrate joint ventures. Gold members can enter ALL of their projects into the full-searchable database. This is an EXCELLENT way to recruit affiliates/JV partners practically hands-free.
You can join TIMIC and IAJVB at http:TIMIC.ORG Remember, TIMIC members get a free year in IAJVB :-)
The truth about joint ventures is that unless you DO start networking, you’ll be an outsider who’ll often find it hard to get JV partners.
4) Creating content that discusses problems and shares solutions to those problems is one of the most reliable ways of generating quality free traffic.
That content should include articles, videos, podcasts, and press releases since your audience members prefers consuming information in different modalities. Some prefer reading articles. They often print out an article and make notes as they read it.
Some prefer watching videos that show them rather than just telling them. Many of your audience members have spent a LOT more time watching television than reading, and are conditioned to learn via watching.
Some prefer listening. They may have hectic schedules and consume your information by downloading a podcast and then listening to it while out exercising, or on their long commute to that job that they hope to leave soon.
Press releases are also an excellent way to get your concise message into the hands of the right people. The search engines as well as the media frequently comb press release sites making press releases an excellent tool for search engine optimization, and to get free media exposure.
I actually teach that you should start with an article, turn that same content into a podcast, and create a video from the same content. With a little creativity, you can also do press releases related to the topic of your articles.
Next you need to distribute your content. There are literally tens of thousands of places where you can distribute your content, but in each category, only a handful get significant traffic.
Focus on submitting to the top 10-25 sites in each category (article, video, podcast and press release).
You can submit manually, but in order to really get noticed in many niches you need to crank out a LOT of content. Manually submitting dozens of articles could become a full-time, incredibly tedious job. Instead, I recommend using an automated submission service that complies with the terms of service of the sites that it submits to.
I personally do my submissions using Easy Push Button Traffic, and recommend that you do the same. The proprietary software and method that Easy Push Button Traffic uses ensure that the sites that you submit to accept and display your content.
EPBT is at http://ibmm.com/epbt
The truth about traffic is that you have to figure out where it’s at and stand in front of it. All of the methods described above allow you to do that. For the average marketer, creating and distributing content is the method that’s easiest to implement, and that makes the most sense.
Willie Crawford is an internet marketing and traffic generation expert. He often distributes content (articles, videos, podcasts, and press releases) to generate highly targeted website traffic. To do that efficiently he uses the automated service: http://ibmm.com/epbt
To help you succeed Willie has created The Internet Marketing Inner Circle, a membership site where he frequently brainstorms solutions to problems such as those discussed in this article. Join that discussion for your success at TheInternetMarketingInnercircle.