The 5 Most Effective Forms Of Inbound Marketing
For years, companies used traditional means of advertising to reach consumers, from TV and radio ads to mailing out flyers and more.
This is known as outbound marketing. However, outbound marketing tends to be very expensive, especially for smaller companies. It's also not very effective. The consumer doesn't want to have information about products and services forced upon them.
This is why inbound marketing has become a superior alternative form of marketing.
Inbound marketing consists of strategies that attempt to draw consumer interest instead of attempting to force interest.
- In addition to being a more successful way to draw in potential customers, inbound marketing is also a much more affordable way to do so, especially with the use of the Internet.
- It's also much easier for a company to see how certain inbound marketing strategies are working with the use of inbound marketing software.
The following are five of the most effective inbound marketing strategies that your company can use:
1. SEO (Search Engine Optimization)
Using search engine optimization is a good way to draw more traffic to your website.
- Basically, you need to do some research on what the demographic of the consumer most interested in your product or service is.
- Further research will reveal what this particular demographic searches for when looking for your particular products or services.
- These keywords should then be carefully used within your content in order to rank higher on search engines.
2. Content Marketing
One of the best ways to attract customers is by providing helpful and informative content to the consumer. Many companies have their own blog on which they will regularly post helpful tips and information. It's important to provide content that is useful to the consumer in order to attract their interest.
Don't use this strategy to push your product or service, since this won't help the consumer at all and will cause them to lose interest. Examples of content marketing include keeping a blog, providing e-books, etc.
3. Social Media
Millions of people use social media sites such as Facebook and Twitter, making social media an excellent platform to spread awareness of your company. You can use your social media accounts to post informative content or to make followers aware of new content on your blog.
By using social media, you can gain followers if current customers share your content with others. Although you don't want to over promote your products or services on social media, you can use it to offer deals or coupons to your followers once in awhile to entice them.
4. Email Marketing
Email marketing can be used to share newsletters or bulletins that gain the consumers' interest with helpful information as well as special sales.
Entice consumers to sign up for a newsletter on your site and they won't be as likely to view your emails as spam.
5. Video Marketing
Because it's quite easy to watch videos using streaming nowadays, more and more consumers are preferring to watch videos over reading through large blocks of text.
These are five of the most effective inbound marketing strategies you can use, whether you provide a service such as plumbing or interior design or sell products as diverse as pizza or software. The great thing about these strategies is that they can be used even more successfully in conjunction with one another. Be sure to use a good inbound marketing software to properly track how effective your inbound marketing strategies are.
Category: Internet Business Blog |