The 4 Benefits of Viral Marketing
By Ralf Skirr.
1. Massive Viral Traffic
Viral marketing is one of the many good sources of immense, recurring traffic. The very purpose of viral marketing is to reach out to as many website visitors as possible. Examples:
- The simple tell-a-friend script you use on your website is a form of viral marketing. A visitor sends a recommendation to a few friends. Then some of these friends pass it to their group of peers. Ideally that cycle goes on and on.
- When you submit articles to article directories for publishing, you are also taking advantage of the principles of viral marketing. It’s not only about having that article show up in the article directory – that wouldn’t be viral. It’s about others picking up your article and publishing it on their web sites and sending it to their lists.
These are just 2 examples. Both will spread your message around and send fresh traffic to your site for years to come.
2. Higher Sales and Profits
If you have enormous traffic, your chance of striking a sale is high. The more people browsing your products, the more sales you will have. Plus, a lot of people these days buy only from websites that are directly referred to them by families and friends. So if your website happens to be mentioned in a tightly knit community, all of the people who belong there are much more likely to buy from you than from your competition.
3. Increased Popularity and Authority
Viral marketing can virtually make you or your website popular overnight. Just imagine ten people talking about your website, product, or service to ten of their friends. Now those ten people would talk to another ten of their friends. Your client base would be increasing by the exponents of 10 and you can’t help it.
4. Cost Effective, Almost Free
With viral marketing, you really don’t have to worry about advertising costs. Your advertisers are the best in the world – and they are working for you for free at that. A person who directly suggests your product to a friend is the best form of advertising you can have. That beats the biggest banner on the most popular website in the world. A person is more likely to trust his friend rather than the ad he saw flickering on his computer screen.