Re-Inventing Yourself, Re-Inventing Your Business
By Ralf Skirr.
Creating a new site for your business is a chance to re-think what your business stands for.
Take a look at your current web site.
- How are you presenting yourself and your biz?
- What are you selling?
- Who do you talk to?
Is this still who you want to be, what you want to do, and who you want to work with?
If not, why not re-invent yourself and your business?
For the past 10 years my sites (especially my German sites) have been focused on getting clients for my web agency.
I and my team build web sites. As a result most of our clients primarily see me as a technical solution provider. We often get contracts from clients who aren’t really interested in making business with their web site.
They’re just making a site because a biz needs to have one. They don’t put any work into preparing their site, and they never put a minute of work into it once it’s online.
That’s not how I see myself, though.
- There’s no value in building sites for people who don’t even believe the site will contribute to their business.
- Or for people who hope to get new biz from their site, but never lift a finger after their site is launched.
That’s why I’ve decided to shift my focus on consulting for online entrepreneurs (they ARE interested in making money from their site), and to target my web agency specifically to people who are in the internet marketing game for real.
It’s about turning a meaningless business into one that makes a difference.
I’m re-inventing myself, and re-inventing how the world sees me and my biz. My new web site will reflect this.
You don’t need a new web site to re-invent yourself and biz.
All it takes is a moment to think about this question:
Is the current state of your biz still who you want to be, what you want to do, and who you want to work with?
This article was first published at RalfSkirr.com.
Category: Internet Business Blog |