IM Strategy (2) – How Barack Obama Used Internet Marketing To Win Presidency
By Ralf Skirr.
Internet Marketing Strategy, Part 2 of 7
A good one is to consider the election of Mr. Obama.
Regardless of whether you are from the U.S. or not, and no matter what side of the ticket you were rooting for, one thing has to be said. Mr. Obama’s ability to use Internet marketing, including internet marketing methods, helped him win this election, according to many professionals.
Mr. Obama’s campaign is the most successful internet marketing campaign ever conducted.
The e-strategy blog called his campaign “The Perfect Political Storm”.
His brilliant use of the Internet and his get-out-the-vote efforts will be studied as a textbook example not so much of a multichannel marketing campaign as an every channel campaign. The campaign will be studied within the political world for bucking history and actually getting young voters to cast their vote.
Obama used the many, many tools in Internet marketing to help him to win his election because he and his campaign moreover knew the importance and success it could bring.
The world goes to the web to learn what it needs to, in today’s culture. More so, the Internet provides an easy, affordable way to reach millions of people every single day. No other medium offers this.
How did Obama use internet marketing to win the Presidential Election of the United States?
Using internet marketing tools, websites, and even things like GoogleAds helped him to make it happen.
First of all he had his own website.
Besides giving information about his campaign the very purpose of this site was (and still is) to get people to subscribe to his email newsletter.
Once you do this you’ll get regular promotional emails. And most often you will be asked to support him with donations.
Before you enter his web site you are forced to see the name squeeze page. (If the president elect can do it, then you can do it too to build a list of prospects.) The design and content of the squeeze page changes often, but the purpose is to get visitors to part with their email address.
Social Networking For The Campaing
Next he (or rather his campaign) created a Barack Obama profile on ALL major networking web sites. That includes the 2 most used web 2.0 sites that we people from the so called ‘Internet Marketing Niche’ are using and promoting: Twitter and Facebook.
Barack Obama on Twitter
In fact, http://twitter.com, a useful tool that allows individuals to put out a 140 character message about what they are doing right now was used by Mr. Obama as one of the many methods of internet marketing.
By gaining a huge following and communicating through them in short clips, he could converse with everyday people, put his message out and do it all without spending a penny for it.
At the time of writing this, January 5 2009, Barack Obama has a following of 154,537 people on Twitter.
I’m working on it too, hehe. I ‘collected’ my first follower on Dec 27 2008 and today, 9 days later, I’m at 946 followers.
Barack Obama on Facebook
Another example of this is Facebook. Everyone on the web knows that Facebook.com is a haven for younger generation individuals who like to find each other and chat. The trend has grown. In fact, businesses, politicians, and even employers are using it as a tool to connect with others. Mr. Obama’s Facebook page was yet another form of internet marketing that helped him to get his message out.
You wouldn’t believe it, he’s already set his eye on the significant year 2012.
And here’s me again. http://www.facebook.com/people/Ralf-Skirr/1019486454?
There’s A Marketing Lesson To Be Learned…
I’m not throwing my own accounts in for promotional purpose only. I’m throwing it in to bring your attention to a very important fact:
You and I are nowhere near the multi million dollar budgets Barack Obama’s campaign had, right?
Yet the very cool thing is – we can use the very same web sites that powered his campaign and it doesn’t cost a dime.
I have my own Twitter and Facebook account just like the President elect has, and you can do it too. It’s on a smaller scale, but that’s a good thing because your personal or business goals are on a smaller scale too.
We’ll come back to that in the next part of the IM Strategy series.
Barack Obama’s Personal Blog
Just like many small business internet marketers he’s keeping a blog too:
As you can see, there are excellent ways that internet marketing works. For most of the general public, you aren’t trying to win the presidential election. Nevertheless, these tools can still be used to help virtually anyone to gain success in getting traffic to their website.
Here’s just a few of the profiles Obamas internet campaign has created. You could – as part of your own internet marketing strategy – make use of the same networks.
Barack Obama on Facebook
Barack Obama on MySpace
Barack Obama on YouTube
Barack Obama on Flickr
Barack Obama on Digg
Barack Obama on Twitter
Barack Obama on Eventful
Barack Obama on Linkedin
Barack Obama on Eons
Here’s an excellent visual representation that illustrates Obama’s campaign.
It’s worth checking out, you could easily create a similar map for your own campaigns. Pay special attention to the social networking illustration on the right.
That’s it for today, tomorrow we’ll finally reveal the 3-step-internet-marketing-strategy. We’ll explore these three parts and find out how you can put them to use no matter what type of Internet marketing business you have.
As usual: Your Comments Are Welcome…