Magento Ecommerce Vs Prestashop: Which Is Better?
Two of the most popular e-commerce software packages available are Magento Ecommerce and Prestashop.
For first time users of e-commerce software, there are opinions and reviews to wade through that can leave you more confused than informed.
The purpose of this article is to make the comparisons and the choice clearer without getting bogged down with a lot of technical terms and detail.
One of the first considerations you will have is to determine what size business you have and how the e-commerce software coordinates with your business goals. The general opinion about Prestashop is that it is designed for small businesses, being particularly easy to set up and use for start-up businesses. On the other hand, Magento is designed for small to medium sized businesses, and its initial set up is somewhat more complicated.
The question you have to ask yourself is whether your business goals are to remain the same. If you expect to have increased sales, increased profits, a greater inventory to manage, and in general, a larger overall business to manage, then why select a product that has limited ability to grow with your business?
The answer to the issue of business growth is to invest in a product that can grow with your business without having to purchase another e-commerce software product in the future. In comparing Magento and Prestashop, Magento is the choice for future oriented and long-term business planners.
Searching for the Best Product
While it is true everyone will have their own personal preference of e-commerce software for their business, it is also true that word-of-mouth advertising is, historically, the best way to get a product or service recommended to potential buyers. There is a reason that some products are preferred over others, and in many instances the reason is user satisfaction.
In this Age of Information, Google Search, Google Adwords and Trends are one of the most used and reliable indicators for determining the interest in a product or service based on their ranking system. Between 2008- when Magento first entered the e-commerce market (Prestashop debuted a year earlier)- and 2013, the level of interest in Magento, based on the number of Google search entries, was more than double when compared to Prestashop during the same time period.
When considering the global growth of Internet businesses during these years, and the increased demand for establishing e-commerce web sites, the parallel interest and growth is hard to ignore.
Considering Specific Features
Prestashop has more than 310 features in its software compared to a slightly higher 350 in Magento.
Installation and customization are two important considerations during the purchasing decision, especially if the goal is to get the e-commerce site up and running as quickly as possible. These characteristics of Prestashop are better than Magento. While Magento is more customizable, therefore resulting in longer set up and installation times, Prestashop makes a trade-off by having fewer “out of the box ready” features available.
Though it is not a major concern for all purchasers, it should be noted that Prestashop has specific operating platform requirements that can present a problem for some users. For example, Prestashop has a system requirement of Microsoft’s IIS 6 or higher for installation while Magento does not.
One of the key features of an e-commerce software package is its ability to maximize Search Engine Optimization (SEO) capabilities. If your company is going to be recognized from perhaps millions of competitors in an internationally competitive marketplace, getting your company name at the top of the ranking list is essential.
Magento has distanced itself from all of its software competitors in constructing the best SEO features of any e-commerce platform.
In the technical support world of the 21st century, there are many avenues by which purchasers can receive technical support for their product. User groups on Facebook and Twitter, as well as on the product’s primary web site are used more now than in years past. For Prestashop, it has more Facebook “likes” over Magento by almost a 5 to 1 margin. Over at Twitter, Magento has a 3 to 1 advantage over Prestashop.
The social media comparison does not draw a final conclusion, but Magento wins the tie breaker by having the best e-commerce technical support of any software package on the market. Users who have any experience with setting up feature rich and high performance software know that the initial installation is fraught with problems, either because of lack of knowledge or experience.
Down the road when your customized e-commerce site is generating profits and high customer expectations, any problem is perceived as a big problem. Unreliable support can lead to lost sales and profits, as well as a tarnished Internet reputation.
In the final analysis, Magento is the preferred choice for small businesses who are seeking long-term growth, a popular and well-established e-commerce software package, and superior customer support on the Internet or an the telephone. Prestashop is comparable to Magento in many ways, but limits itself, by choice, to meet the needs of its target market.
Each business owner will make the decision based on their needs and vision of the future of the business, and both software packages have features and advantages worthy of considering.
Category: Internet Business Blog |