Many businesses could not imagine a world without Twitter, even though it only arrived on the scene in 2006.
Whether they use everyone’s favourite micro-blogging service to build brand awareness or encourage user engagement, it has become an essential tool for communicating with the public.
The instant nature of tweeting makes Twitter a particularly effective […]
Ten or fifteen years ago, it was considered more than a little creepy if people knew that you “Googled” them to find out more information.
These days, it is standard operating procedure, and is expected.
In fact, if you have a job interview and you did not search for more information on the person interviewing […]
You know how important online reviews are for your business’s reputation, but it’s not just your reviews that you need to be monitoring. While your reviews can give you good insight into the minds of your most outspoken customers, your competitors’ reviews can do the same.
When you’re competing for the same clients, competitive analysis […]
The hype over social media has died down over the past few years. Which is actually a good thing because we were completely inundated with articles touting the phenomenon and making it sound like any business that didn’t get with the programme would immediately go bankrupt and have to close its doors.
Despite all of […]