Google Drive is live – and here’s another example for fast-food-journalism

Google Drive is live – and here’s another example for fast-food-journalism

By Ralf Skirr.

Google Drive is live – and here's another example for fast-food-journalism

Why news journalism is meaningless, Part 6

So, it's Day 1 for Google drive, and +The Next Web proudly presents it's indepth evaluation: it's not a Dropbox killer.

Isn't it kind of silly to evaluate whether it is a dropbox or whatever killer ON DAY ONE?

Just like people stating Google plus isn't a Facebook killer because 850 Million users didn't switch over within the first 3 months.

Positioning Google drive with Apps/docs was a natural progression. Isn't it thinkable that Google will expand from there, and integrate with other services? That, in the end, it will show up everywhere, just like g+ is going to be integrated everywhere? This is how they can bind users to their services.

Once you (=user) have all your stuff in the cloud (=ecosystem), changing services is so much more inconvenient. Google would be outright stupid if they wouldn't go this route. Think Apple's iTunes Match – pure genious in binding files to services and customers to the brand.

My prediction: 5 years from now Dropbox-like storage solutions without applications to actually do things with your stored files will be so dead! Companies who integrate cloud storage with services will be the only ones left.

Back to journalism.

TNW tells us:

"As we reported only a bit ago Google appears to be aiming the service at companies […] rather than positioning it as a consumer-facing service"

They didn't even bother to read Google's announcement of the service:

"Today, we’re introducing Google Drive—a place where you can create, share, collaborate, and keep all of your stuff. Whether you’re working with a friend on a joint research project, planning a wedding with your fiancé or tracking a budget with roommates, you can do it in Drive."

Doesn't sound like coroporate positioning to me…

Then TheNextWeb gives us a great analysis:

"If Google had come out of the gates with Android and iOS integration, it could still have held a really good chance at unseating Dropbox for some users."

What are you telling us? With Android and iOS integration TODAY they would be a thread to Dropbox, but since they may need another 4 weeks to publish those, Dropbox is save?

The problem is that, in the dire need for attention grabbing content, journalists have to make something of nothing.So they end up evaluating things within the attention span and intellectual depth of an amoeba.

Google Drive is live, completely replaces Google Docs. Don’t call it a Dropbox killer.
It's been an interesting few days around the tech world, with the imminent launch of Google Drive looming large. But now the service is live at so get …


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