Excellent article about engaging with customers with social media and email marketing….
By Ralf Skirr.
Excellent article about engaging with customers with social media and email marketing. The comments are interesting, too! But I find some of the commenters 'rationalize' and underestimate the importance of relationships between brand and customer. A typical mistake customers make, when explaining why they buy.
Reshared post from +James Hayes
Three Myths about What Customers Want – Karen Freeman, Patrick Spenner and Anna Bird – Harvard Business Review
Three Myths about What Customers Want
This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building r…