Emergency Cash Tip #5: Sell Your Own Special Reports… The Fast Way
By Ralf Skirr.
As I said in the introduction, my goal in this article series is not to tell you how to build an internet business. I want to tell you how to make emergency cash immediately.
If you end up with a successful business as a byproduct, then that’s just a bonus.
With that said, it’s important to realize that internet businesses don’t usually turn a profit overnight.
Instead, it is usually a long process that will only turn a profit after months have passed.
There are two general reasons why internet businesses usually don’t turn a profit quickly.
- The first is that many Internet-business owners have little or no formal training; and often make serious errors in the implementation stage.
- And the second reason is that good long-term business plans generally require you to gradually promote your site through things like search engine optimization, cross-promotional agreements, and joint ventures.
While these long-term techniques are essential for business plans, they won’t work to make you emergency cash tonight.
If you want to make emergency cash tonight, you essentially have two options:
- you can use PPC advertising; or
- you can use word-of-mouth advertising.
Other than that, it is unlikely that other techniques will yield immediate sales.
With that said, let’s breakdown the process step-by-step, so that you can understand how to make a quick profit with this technique.
Step #1: Create Your Product… Fast
When it comes to writing a special report, don’t be a perfectionist. Spend no more than a half hour to come up with your topic. Once you’ve done that, spend no more than two hours researching the topic. And once you’ve done that, spend no more than five hours to write the report.
When you’re done with the whole process, stop working on your report for the night. Come back to it the following day, edit it thoroughly, format it, and then create a PDF version. Even though your goal is to do everything quickly, you should make sure that it is error-free, well written, and contains useful information.
Additionally, as a general rule, you should pick a topic you’re already familiar with. If you’re familiar with Internet marketing, write a report about Internet marketing. If you’re a good cook, write a report about cooking. If you know something about buying cars, then write a guide about that.
Whatever you do, make sure that you come up with a catchy hook for your product. There should be something about your special report that others will find interesting; and that will draw them to buy.
With the vast amount of free information widely available on the Internet, it is critical to be able to market your product in a way that differentiates from everything else available.
Once you complete your product, it’s time to move on to the site-building phase.
Step #2: Build Your Site… Quickly
Again, the point of this exercise is to get your product made and put in front of as many buyers as quickly as possible. This means that you can’t take your time when it comes to the site-building phase.
I personally suggest that you register a domain, purchase cheap hosting, and immediately install a plug-in that will allow you to edit your site using a what-you-see-is-what-you-get (WYSIWYG) editor.
Most hosting sites will offer a large variety of these editors, but I suggest using something simple and something that offers a lot of different templates. WordPress is probably a good option.
Once you’ve installed the WYSIWYG editor, it’s time to select a good sales page template. Your choice should be clean, professional, and free of distractions, such as links to other pages.
After you do that, it’s time to put up a salesletter. Again, time is of the essence, so don’t bother with long-copy. Keep it short, sweet, and to the point. Make sure you have a good hook, a number of bullet points that highlight the products benefits (rather than features), and a call to action (to buy).
Finally, add a PayPal payment button. If you want to ensure that you make sales immediately, it’s a good idea to keep the price low (say, between $3 and $7). This will ensure that you maintain a high conversion rate.
Step #3: Advertise
Once you have a functioning sales page, a product to sell, and check-out system, it’s time to begin advertising your product. However, in this case, it’s a good idea to skip SEO and slow promotional methods—and move immediately to PPC and word-of-mouth advertising.
As far as PPC advertising goes, this is as simple as creating a Google Adwords account and making several advertising campaigns. Remember to focus each campaign narrowly. Also, remember to use the root keyword in your campaign multiple times in your advertisement, so that it shows up in bold when people see your ad.
Finally, once you have your PPC campaign working, consider using some word-of-mouth channels to spread the word about your product.
If you are a member of online forums related to your product’s niche, you should include a link to your salespage in your signature; and make an effort to post frequently, so that others see it. You should also consider offering a deal to members of the forum.
If you want to make cash fast, selling your products online is always a good option; however, you cannot do it using the conventional formula for Internet business creation.
Instead, you have to cut out all obstacles that will slow down payments, slow down traffic flows, and generally prevent you from realizing a profit within days.
Using the template I’ve given above, you should be able to make emergency cash within days, as long as you push yourself to stick to the timeline I’ve suggested.