Does +Klout matter?

Does +Klout matter?

By Ralf Skirr.

Does +Klout matter?

Despite everybody agreeing that #influencemetrics are questionable, here's a hint whether this new industry will succeed big time, or not.

The image below shows increase in Klout's API calls from July 2010 to March 2012. The pic speaks for itself.

5 to 10 years from now, #influencemeasurement will be everywhere, online and offline. #ibmm

Here's Klout's blog post from which I linked the image:
http://corp.klout.com/blog/2012/05/more-ways-to-use-your-klout

 

 

Category: Ralf Skirr's Google Plus Posts | Tags: , ,



4 Comments

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  1. Rohan Pawale May 7, 2012 at 2:36 am #

    I'd say influence measurement matters, but that does not mean klout matters because klout is not a good way to measure influence. When there is a metric worth taking seriously, people will. As for klout, they are forcibly creating users accounts to keep up with their tag line 'everyone has klout'. And unlike other services where you have to signup to get an account, its the reverse with klout. Everyone already has an automated account created by klout, and if you want it shut then you have to write a physical snail mail to them. There is a big legal cloud around the morality of they are doing, read it here

    http://dempseymarketing.com/journal/why-i-disabled-my-klout-account/

    http://socialmediatoday.com/softwarehollis/399277/why-you-should-boycott-klout-now

    http://socialmediatoday.com/node/389381

    http://kloutoptoutcancelklout8.wordpress.com/2011/07/30/closing-klout-account/

    Don't call me a link spammer, I just cherish my research work too much to let it be called spam ;)

  2. Ralf Skirr May 8, 2012 at 6:33 am #

    Thanks for the spamming. :-) Checking the links out now.
    The thing is: opting out from Klout won't stop the direction things are headed. Just like closing Facebook accounts over privacy concerns (which some people did with a lot of public attention) didn't stop Facebook.
    I understand where you're coming from, but the internet is going 'social scoring' big time. I believe 'social scoring' will look very different 5 years from now, though.
    Like it or not, Klout needs to be taken seriously, because from the relatively few companies in this industry it's the most popular and it's well funded, at least for now. Whether they use their funds wisely, we'll see.

  3. Rohan Pawale May 8, 2012 at 7:32 am #

    Yup I agree with you. What I am saying is 'social ranking needs to be taken seriously' but that should not start and stop at klout. Maybe there will be a serious company who will honestly rate people with metrics that are actually useful and list it in a non-intrusive way. What klout is doing right now is borderline between shady and useful..

    For example Page Rank, or Moz Rank, it ranks pages, but is completely non-intrusive if you had to apply the same analogy with what klout would have done in that case, they would have gone into your whois records, kept a record of your online contact details, address, phone numbers and make it graphically public. "Everybody has Klout, so everybody needs to know your email, address, phone number" ;)

    With Google's 'authorship' algorithm out and search algorithms already gearing towards applauding content based on WHO wrote it as opposed to WHAT has been written, its clear that social influence will be the biggest driving factor for rating content in the future but it does not have to be the way Klout is doing it..

    That was a lot of heavy talk for today, so here is a cat to compensate : http://bit.ly/O5GD0

  4. Ralf Skirr May 8, 2012 at 11:14 am #

    +Rohan Pawale Aaaaargh! Not another cat! Where's my bacon?

    The problem with useful metrics is that online influence is not easy to measure. We'll see what the players come up with 2 or 3 years from now. I'm sure it will get better.

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