Internet Business Blog
Housekeeping posts about my internet business blog.
The success or failure of a business is significantly affected by customer reviews.
If the reviews are good, the reputation, market share, and revenues of the business will all improve. It’s very likely that online customer reviews are among the first things customers read about your company.
Thus getting positive reviews is essential – and […]
If your business employs a PR agency claiming to deliver an integrated digital PR service, but you're not seeing the results you want, alarm bells may be sounding. Look out for the following signs that your PR is lacking in the digital department:
1. Your press releases don't make it any further than newswire services […]
The buzzword “Content Marketing” is a new term for an old concept – it is about building a relationship with a customer.
It means finding a way to communicate the value of your product by finding out what your target audience is interested in, and why.
Just like meeting someone on a blind date, if […]
Email marketing is still an incredibly powerful way to reach prospects and customers. However, if you aren’t tracking the important aspects of your email marketing campaign, you might as well be blindly sending out emails.
Data is everything.
You need to track important email marketing metrics so you can see how your campaign is performing, […]
Entrepreneurs and small business owners find it both exciting and rewarding to run their own companies.
However, along with the high level of gratification comes a very long to-do list. What many smaller firms find is that time management is a main concern and challenge for them, given that they are wearing so many hats.
Expats then and now. The phenomenal rise of social media is really pretty recent – okay, so back in the mid-2000s there was a plethora of networking sites that were available to all, but there wasn’t a leading site that everyone was on.
Different networks catered to different demographics, and it was only when Facebook […]
Read: Expats And Social Media
Products and services are considered to be white-labeled when they are produced by one company and sold to the end user under the brand name of another company.
These products and services are called white label because of the white packaging label that can be filled in with another company's logo.
Businesses tend to […]
First off, I have no issue with social media as a form of internet marketing—in fact, I think it is one of the best strategies out there.
But, I know there are many who are slow to adopt it, or are interested in an article where the words ‘’share’’ ‘’like’’ or ‘’tweet’’ are not the […]
There are plenty of ways to build a viable and thriving online community.
Playing on the user's vanity is one of the most effective, as seen by the popularity of sites like Facebook. People are excited to see their status messages or posted content 'liked', and it fosters a new sense of community through a […]
Since the 1950s, minimalism has been a popular design choice, making its way into virtually every visual medium in existence, and even music.
The reduction of screen space in mobile devices is making minimalism not simply an aesthetic choice, but a necessity.
This reality is forcing designers to familiarize themselves with the basic tenets of […]
Finding inventive ways to market your business is key to your success.
One way you can market your business that very few competitors will be using is placing QR codes on cars.
This creative type of marketing offers many benefits that business owners do not realize, allowing you to stick out amongst the competition […]
Book clubs have collected their fair share of risqué stories in the past year, but now the addiction for the scandalous seems to have waned, as the sales of other genres are on the rise.
After a few years filled with vampires, werewolves, and arrogant businessmen with weird fetishes, there has been a return to […]
Did you know that one of the biggest reasons why an online customer does not complete a Web purchase is because she does not like your shipping options?
As an E-Commerce business, you should carefully strategize your shipping. Your goal is to generate more revenue from a new customer over her lifetime than the cost […]
In difficult economic times it’s more important than ever to constantly develop your business. Coming up with new products and markets is essential.
In this guide, we’re taking a look at ways of expanding your business into different areas, and increasing your market reach.
According to a report from the UKTI (UK Trade and […]
Work at home writers may have the luxury of working from home, but writing at home can also be difficult due to all the distractions.
Instead of popping open your laptop and working while still sitting up in bed, it’s important that work at home writers create a productivity oasis to keep them on schedule.
Many people get internet marketing and SEO very confused and often think they are the same thing. However, they are mistaking themselves. Internet marketing and SEO aren’t the same.
To keep it simple:
SEO is a strategy within the broad internet marketing field.
Some may believe they are the same thing because SEO is one […]
Companies are beginning to realise how important inbound marketing can be to their business and reconsidering their strategies with this in mind.
Higher quality leads can be found this way and the only strategy to guarantee your inbound marketing team will succeed is through high quality, go-getting talent. Your staff need to be in it […]
Most writers dream of becoming published, but getting published is not an easy feat.
That’s why many authors decide to self-publish their work instead of waiting around for a publishing company. While self-publishing can be beneficial, there are also some disadvantages.
The following is a list of risks and rewards of self-publishing.
Pro: It’s faster.
Don’t be fooled by the funny image. There’s something to learn from successful car salesmen. You can use these 5 tips in any sales setting that might apply to your business: 1 on 1 talks with customers, business brochures, sales copy on your web site, and so on. Discover 5 tips for better business after the jump…
You have created a brilliant online store. It is high on features and has a very appealing design.
But the problem is that your ecommerce site isn’t converting. Visitors are coming to your store but most of them are aborting it within a few seconds.
This is often a result of poor customer experience. You […]
Your enterprise might be in its infancy, or you might be looking for new channels for business, whatever your reason, networking can open a lot of doors for the fledgling entrepreneur.
The old adage “It's not what you know, it's who you know” is still important, and networking is a good way to get to […]
On the internet content is definitely king. It can be hard for you to get your stuff noticed though, because you're facing so much competition.
You can create the best content there is. You can spend a long time putting in the research. You can spend a long time making sure your content solves people’s […]
Whether you are a blogger, an SEO expert or a programmer, typos can be the bane of your existence and a real challenge to eliminate. While you may be the very best writer in the world, occasionally your finger will slip while you're typing or your brain will throw up an error.
It may be […]
As a blogger, you may be your own boss and have a lot of creative freedom, but as the saying goes, with great power comes great responsibility.
Not only do you need to keep yourself on task, but you also need to stay creative in order to keep drawing a big audience to your blog. […]
Business cards are still a thriving marketing tool even in today’s technological world.
One reason why business cards are still effective is that they allow you to quickly share contact details with another person without having to stop your current conversation. This enables you to continue to explain the benefits your business could provide […]
Since its advent, social media has played a big role in changing the way we do online business. Many brands have gone to the likes of Facebook and Twitter to promote their name, gather an audience and use the platforms to convert them into actual customers.
But while social media is fast conquering the online […]
The biggest part of SEO services is to connect with customers and build relationships giving them the encouragement to support your business. Sometimes, the role ends up reversed and the community may need support from businesses.
The world is full of tragedy, in the last year alone we have seen towns destroyed from storms, tragic […]
Remember the days of filing endless documents in a smoke filled office with the constant drone of a computer sounding like it’s about to take off in the background?
Fortunately the evolution of IT has allowed modern offices to evolve too and now they are less clustered with paper and a more work friendly environment.
The way to get business and find new customers used to be all about your physical location. Now it’s all about your location on a Google search. You’re not just competing against the store a few blocks down; your competition can be located anywhere from New York to London to China. The internet has forever […]
A business plan is a strategic tool that every business should have, even if you think you're "too small" to need one.
A business plan is most valuable because it compels you to think holistically about your goals, assets, strengths and weaknesses, and closely examine any assumptions you're making.
Use your business plan to describe […]
When I first started blogging about my business it took me nearly a year before I had a regular blog going. In that time I had created 4 different blogs across multiple blogging sites, played with the design for hours and then I had left it.
So what stops you from blogging? For me it […]
You know how important online reviews are for your business’s reputation, but it’s not just your reviews that you need to be monitoring. While your reviews can give you good insight into the minds of your most outspoken customers, your competitors’ reviews can do the same.
When you’re competing for the same clients, competitive analysis […]
The hype over social media has died down over the past few years. Which is actually a good thing because we were completely inundated with articles touting the phenomenon and making it sound like any business that didn’t get with the programme would immediately go bankrupt and have to close its doors.
Despite all of […]
The days of spending time and money on maintaining desktop software will soon pass.
Taking its place is SaaS: Software as a Service.
SaaS allows you to access software functions remotely, often charging a monthly fee. As more businesses make the switch, the evidence is becoming undeniable: SaaS is superior to desktop software in many […]
When it comes to Internet marketing, there are two main groups of people: successful Internet marketers… and the rest of us. Successful Internet marketers are able to drive large amounts of qualified traffic to their sites (and usually they have also found ways to better convert that traffic that they are receiving).
So what are […]
Welcome to the Bloggerati: Feisty and fierce bloggers, who filter information to readers in one powerful and succinct post, activate trends as fast as an internet virus and sometimes stir up internet controversy.
The following list of bloggers have becomehighly influential as the go-to guys for the lowdown on what’s hot, what’s going on and […]
Kick start your marketing initiative with mass text marketing
In a world where more people have cell phones than running water, it pays to undertake SMS marketing.
Potential clients of all ages use their cell phones daily to communicate, access the internet and play games. Statistics don’t lie. There’s a huge untapped market waiting for […]
"Everyone else has a blog. We should too!"
It's the phrase heard in executive boardrooms around the country. A blog is a great way to market your business, but it's important for your blog to reflect your brand. Discover six ways to make sure your blog reflects your brand.
One of the most difficult aspects of being a freelance writer is setting your rates. On the one hand, you could miss out on higher paying rates if you set your rates low and publicise them on your website as such.
Alternatively, you could price yourself out of some great long-term gigs by not showing […]
As individuals, we all want to be liked. No one wants to be unpopular and if we ever find out that someone doesn't want to spend time with us it can be very hurtful.
As businesses though this feeling is somewhat muted – it's easier to stay faceless and nameless and we don't tend to […]
For any business looking to sell their products online it is essential that you hire the right person or company to build your website.
After all, you’ll likely be investing thousands (or even tens of thousands) of dollars into your site and you must be sure your site will have the look, the functionality, and […]
If you own a small business, you need to have a blog. Why? Because it not only helps you increase your authority in your industry, but it also ensures you always have interesting and useful content to share and promote.
Plus, it can give your business a good boost in the search engines. But these […]
When you're starting an internet business it's easy to suffer from "shiny object syndrome" and to rapidly find yourself spending more and more money on tools and training before you actually start to make any real money.
Of course, the gurus will tell you that you can start your own online business for the price […]
Running a small business can be exciting, especially when it starts to take off. You feel that all of that hard work is finally paying off. However, despite this initial wave of success some small businesses continue to make fatal mistakes. Here is a list of 10.
1. Failing to expand your marketing. You may […]
There have never been more customers online. There have never been more ecosystems for selling. There have never been more chances for your biz. Make 2013 your best year ever!
Read: Happy New Year 2013
Web 2.0 marketing is a crucial topic in today’s marketing, even for businesses that usually operate offline. But since there are so many web 2.0 sites, and it’s just a small part of the bigger picture of your business, you might feel confused or overwhelmed.
What you probably need is a simple step by […]
Ok, for now I'm just posting a few links to get you started. I will add more information soon.
5 minutes ago I uploaded a custom background to my Twitter profile.
I’m using it now to add a blog news sidebar to my Twitter page.
You can do the same with your own Twitter profile. Login and use the menu to go to: Settings – Design – Scroll down to […]
More than 1.5 billion people have internet access. All of them are potential customers for you and me.
Heck – we’d have to screw up badly not get enough customers for our business out of 1.5 billion people, right?
Learn about the best web strategies to get new customers for your business.