Affiliate Article Marketing 4/7 – Article Body Rules
By Ralf Skirr.
Creating A Powerful Article Body
Primarily, there are two parts of content in an article.
These are both the article body, and the resource box, and each has their own set of rules.
Knowing how to craft an article properly could let you get audiences interested in the article body, and then spur them on to action in the resource box.
The primary point of article marketing is to steer the reader through the article so that they get to the backlink. To do this here are a number of things that the article body must accomplish.
First and foremost, of course, it must create and maintain interest throughout, so that the reader doesn’t stop reading. Apart from that, a good article body can also act as a ‘pre-sell’ of the backlink. In other words, it could make the reader more open to the suggestions that you might make.
It could also add as ‘pre-sell’ to the affiliate product you’ll be promoting on your site (the site the article resource box will lead to).
Bearing all that in mind, here are a few points that you should consider about your article body:
1. Relevancy Of Your Article Content
Seeing as your target traffic is mostly coming from search engines, when they type in a keyword, they probably have something specific in mind.
For long keywords, it is simple to know what they want, such as someone searching for ‘best place in Europe to fish’ is probably looking for just that.
On the other hand, someone typing in ‘Europe fishing’ could be looking for places to fish, information about the fishing industry in Europe, or… well, anything at all. If your niche is something to do with fishing as a hobby rather than the fishing industry, then of course, you’re going to want your article to be about the former.
While it is tough to get your article to be relevant for all the individual keywords that you’re targeting, you should definitely try to give your potential audience exactly what they want.
2. Creating Interest
Of course, if your article is exactly what someone was searching for, then your problem is solved. However, if it isn’t, then it is going to have to create the sort of interest that is going to keep a reader reading from start to finish.
Truth is, there are no hard and fast rules about creating interest, but basically, if you give a reader content that is appealing to them, they’re probably going to stick around.
In short, the article body should provide something of value, whether in terms of advice, general information, or even ‘secrets’. Otherwise, it should at least hint at any other benefits that will be obtained by reading the article.
Taking care of both these aspects as far as the article body is concerned will put you off to a great start. Still, there is one very important rule to the article body…
Important Note: Never conclude the article in its body.
This is the number one mistake article marketers make with their article body. They put a clear end to the article, and as a result of that the resource box stands separated. It goes unnoticed, it goes un-clicked. End of affiliate success dream!But it mustn’t be this way.
You’ll outplay 99% of the article marketers if you take this by heart:
The article proper is only actually done after the resource box, so do not attempt to put in any type of conclusion before that.
We’ll reveal our resource box tips in the next installment.