IM Strategy (3) – Applying Internet Marketing Methods To Your Business
By Ralf Skirr.
Internet Marketing Strategy, Part 3 of 7.
Any Business owner can apply the lessons learned to their own Internet business. There are three main parts to developing a successful internet marketing campaign, but the good news is that none of them are difficult, costly or overly time consuming.
Here, we’ll explore these three parts and find out how you can put them to use no matter what type of Internet marketing business you have.
Here’s Your 3-Step-Internet-Marketing-Strategy
Step 1: Potential customers find you, your products or services on the web.
Step 2: They allow you to contact them.
Step 3: You provide them with information they can use and benefit from, through email, and keep your business in front of them all the time.
To better understand how to do this, keep reading.
Part 1: Potential Customers Find You
The first step in the process is to get people to find you online. Remember, with internet marketing, they are coming to you. You are not going out searching for them and advertising directly. So, how do you get more people to find you online?
Your Own Business Web Site First
There are several ways to accomplish this.
First, the ultimate first step is to have a useful website and/or blog where you can present your offer and where they will be able to buy in the end. While your main info may be on a static site, I recommend adding a Blog: you can talk with, work with and interact with your visitors.
You will need to ensure it is information based rather than a sales gimmick.
Online, self-focused ‘business brochure’ type blah blah is less likely to work than other methods of marketing, especially in internet marketing. Make sure your website tells visitors that you are providing a service to them, information to them.
Do not use the typical ad style used by companies to build brand or just to hype a product.
Lay Out Your Net – Other Places Where They Can Find You
Next, you will need to get your information out there. You’ll create many entry points all over the web where they can stumble upon your information.
Once your own business web site is online, there are many other ways to build that successful internet marketing. You can easily find dozens of ways to do this.
3 very profitable and free methods of promoting your business.
Social Networking Websites
We talked about that a lot in the second part of the ‘Internet Marketing Strategy’ Series. Remember Barack Obamas huge list of profiles on social networking web sites.
One of the most attractive, enjoyable ways to get your business out there is, in fact, to talk about it! Social networking is what it sounds like. It is a method of communicating with others about anything you want to, really.
Most social networking websites were not started to help businesses to grow, but most of them can be used this way. Going back to our example, Mr. Obama used many of them to get to his people.
This is what you are looking for, too. You are looking for a way to give people information. Once they have that information, they can then come to you to get what they need. This works in any type of Internet niche, too.
There are many, many websites that can be used like this. The key is to really use those where you think the best results can be found, but also where you find yourself enjoying it.
To find more of these social networking websites, visit this Wikipedia pages: http://en.wikipedia.org/wiki/List_of_social_networking_websites
There is no way that you can go to all of these websites, but the key is not to invest all of your time in them, either. You should find one, two, or three to really dive into and to work with.
In the internet marketing niche the most popular are Twitter.com and Facebook.com.
This is an excellent way to gain popularity. You should develop articles and detailed outlines related to your business or product and then get it out into the mainstream. You can post them on various article directories.
I’ll cover article marketing in more detail in an upcoming ‘Article Marketing’ series starting within a week. Keep your eyes open or subscribe to the rss news feed to receive the upcoming articles.
Submitting a press release to press release web sites is fast, no cost or low cost, and it has benefits no other form of internet marketing provides.
One major benefit of using a press release is that you are utilizing a good medium to place your website and business in front of many readers.
Another benefit is that it gives your business or website a legitimate and professional look. You can be known as a credible expert on the topic.
If the press release works correctly, readers will not just think of you as someone who created an advertisement, but someone who may be very knowledgeable on the topic at hand, especially if you are interviewed by the media.
There are many web sites where you can submit a press release about your company.
That wraps up today instalment of the ‘Internet Marketing Strategy’ Series. Thanks for being here, feel free to leave your comments and questions.
Category: Increasing Internet Sales |