Web 2.0 Marketing Tip #8: Use Twitter For Market Research
By Ralf Skirr.
Web 2.0 platforms can be very easy to use and can yield great benefits. Unfortunately, however, marketers often approach Web 2.0 with the wrong attitude.
They hope that by simply creating a Twitter account, or any Web 2.0 accounts in general, adding every person who is willing to follow them, and spamming blatantly commercial messages will make them lots of money.
Quite obviously, this is a misconception. In fact, this is one of the worst ways to make money with a social network, as potential buyers will see through it easily and will choose to opt out.
On the other hand, marketers often miss the great opportunities that Twitter presents…
…such as doing market research.
Market Research with Twitter
In the past, it was very hard to observe your customers when they talked casually about your products or about competing products. However, this is something you can easily do with Twitter today.
In Web 2.0 marketing tip #7, I recommended that you use the Twitter search engine to find tweets related to your business niche. The idea was to find people suitable as followers or people to follow.
Today’s idea is: using Twitter search for your topics as part of your research about your business.
What to Search in Twitter
There are a lot of things about your business that you can discover through such a simple task. Some keywords that can help you with your search are:
- Your name
- Your company’s name
- Your web site’s name and URL
- Your products’ names
You can also use Twitter search for finding out:
- The names of your competitors as well as their companies’ names, products, and web sites
- Other keywords related to your niche and the problems your products solve
Finding out what your customers think about your business and products can help you develop your business and achieve long-term success. Learn everything that can help you business by using Twitter search today.