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Now that you’re ready to enter the world of web 2.0, it’s important for you to spend some time carefully thinking about your web 2.0 identity.

Before you create a Twitter account, launch a Facebook fan page, and begin to market your business through web 2.0 channels you need to know what image you want to project.

The first thing you will want to do…
…is decide whether you should market your business

• as your business,
• as yourself,
• or as both.

Each of the three options has benefits, but it is ultimately up to you to decide which will work best for your particular situation.

Once you have selected your route, you should create accounts on web 2.0 sites and setup a profile that reflects your choice.

For instance, a Twitter account for your business should focus exclusively on business activities—and not your personal life.