Web 2.0 Marketing Tip #66: Boost Your Traffic with Twitter Contests
By Ralf Skirr.
Twitter has now become a very popular marketing platform. You can use it not only to directly promote your products but to create a buzz to get more traffic and further establish your online presence.
One recent trend in this web 2.0 site is to create “re-tweeting” contests. The idea behind these is both simple and brilliant. If you can do this properly, you can rest assured that your Twitter account will get a tidal wave of new followers.
Creating a “re-tweeting” contest is very easy. Here are the steps you need to take:
- Start by coming up with a sufficiently desirable contest prize. After all, if you are not willing to give good prizes, you won’t be able to convince anyone to join. Some prizes you might want to offer are: $150, free products, or a gift card.
- Once you have decided on the prizes, then you can already announce the contest. You have to discuss the details of your contest. You have to say when it will happen and how the winner will be chosen. Ideally, you can give prizes for free via a raffle. There is a catch here, however; in order to enter the raffle, a person must a) be a follower and b) must re-tweet your contest announcement.
- Hold the contest on the scheduled time and date. Tweet reminders every day, for the last 4 days before your contest. Once the day and time arrive, start drawing raffles and discussing prizes with the entrants.
The idea behind this, as I’ve said, is simple: each entrant in your contest will re-tweet to tens, hundreds, or even thousands of followers. The followers of your followers will see the re-tweet, become your follower and then re-tweet to others. This is a viral strategy that allows you to gain not only more followers but a lot more potential customers.