Print This Post Tags: internet business tips, web 2.0 marketing

When it comes to using any form of web 2.0 services to promote your internet business, it is always a good idea to think in terms of building social media capital that will generate flows of returns over a long period of time.

It’s important to understand this because many marketers treat web 2.0 sites like pay-per-click (PPC) advertising services.

That is—they expect to see returns immediately after creating an account on Facebook or Twitter.

In reality, …

…using web 2.0 sites requires that you build up a large following over a long period of time.

You can think of these networks that you are building as a form of capital.

Once sufficiently large, you can use it to bring in additional members (without actively marketing) and additional customers.

What does it mean?

Consistency is key to success with social networks.

• Do a few steps every day, and your influence will grow.
• Your social capital will grow too, and you’ll start earning ‘compounded interest.’