Web 2.0 Marketing Tip #55: Use Twitter To Sell Your Products
By Ralf Skirr.
When it comes to Web 2.0 marketing, you will find that Twitter is one of the most popular media to use. Not only that, but Twitter is also one of today’s most popular social networking sites. There is no wonder why Twitter has become a great tool for marketing just about any kind of products today. Have you tried using this powerful tool yet?
Twitter for Promoting Products
It is quite easy to start promoting and selling products on Twitter. What you just have to do is to gather followers, which would be composed mostly of your customers, prospects, and colleagues. You can then start tweeting.
Naturally, most of your tweets should be quality information about your industry. However, it makes complete sense to use Twitter for selling your products and especially create buzz around product launches.
When you have a new product coming out, you should also tweet frequently to let people know about the upcoming launch. You can tweet reminders every few days and every day, five days before the actual launch. You can also upload twitpics and start re-tweeting contest. There are a lot of things you can do to make sure that Twitter will help you profit with your product.
Of course, there are certain things you have to keep in mind. One thing you must remember is this: Obviously, you should have your Twitter account(s) in place looooooong before your product launch or promotion. Why? Simply because you need to have followers to get your promotion seen. Aside from that, it will also help you if you have already established your online presence and credibility before you start selling with your Twitter account. So, create your account early and start building up your followers.
Also, you must know that this article relates not only to your customers but, especially for newly launching products, to JV partners as well.
When planning a product launch, consider early enough how you can use Tweets to drive customers and JV partners to your related web sites. Don’t make the mistake to mix customer and JV promotions, though; each has its time, and each has its own communication channels.