Web 2.0 Marketing Tip #53: Draw In Members
By Ralf Skirr.
In the previous Web 2.0 marketing tip, we talked about creating a social network of your own. Have you decided on creating one yet? This step can be very beneficial for you and your business. However, this step can be very tricky. After all, the question still stands: How do you get thousands of people to join?
How to Get Social Network Members
Before you think about getting thousands or millions of members, you must first aim to get a hundred or more people to join. There are various methods you can employ. Some of the best ways are:
- Look for members in broad and popular networks like Facebook and MySpace. You can do this by seeking out people who look like good matches for your network and then casually exposing them to the network, so that they can decide whether or not to use it. It will actually be best to persuade your close friends or some acquaintance sharing similar interests to join.
- Make a “Get More Members” Campaign on Twitter.” TwSince your Twitter marketing campaign will revolve around capturing people who already work in your niche, most of the people who are following you on Twitter will already be good matches for your network.
- Search for new members on blogs in your network. There will always be people interested in the niche-based social network you have created, and a lot of them will be talking about this interest on their blogs; you just have to find and capture them by commenting on their sites and including a link to your new social network as well as your contact info.
- Participate in niche forums where your crowd naturally hangs out. Forums are virtual communities where people who share similar interests come together: that is exactly why they are great places to get new members for your social network. Your goal here is simple: you must participate in discussions without blatantly promoting your site. Use the signature and make sure to have a good, catchy line that makes people curious about your new social network. As you build your reputation, start inviting people to become members of your new social network.
Whatever you do, remember that creating and populating a social network is not a trivial task. However, if you decide that it is a good route for your internet business, then make sure you spend the time and resources to make it work.