Print This Post Tags: internet mar, web 2.0 marketing

While there’s lots of advice floating around, free and for purchase, I encourage you to use your own judgment over that of so called experts

It’s paradoxical – you might now be asking whether or not you should follow this tip, since I’m suggesting that you follow your own intuition, rather than MY advice.

But when it comes to building your brand online through web 2.0 marketing devices, it is important that you think about your own internet business, rather than the generic business that experts have in mind when they write guides like this.

While experts may give you some good general advice, in the end…

… you know your business better than anyone else.

… you know your customers better than anyone else.

… you know your industry better than anyone else.

If you find any advice that conflicts with the brand you want to create for your internet business, then you should go with your own ideas, rather than misapplying advice that may be useful for other business models—but not your own.

Everyone says you should be on Facebook on Twitter – but maybe there’s a better place where specifically your customers hang out.

Everyone says you should promote through web 2.0 this way or that way – but maybe you have OTHER ideas that fit your market and work well for you.

Don’t hesitate to try something different!

Don’t hesitate to do it your own way!