Print This Post Tags: Blogging, web 2.0 marketing

Many marketers believe that the only way to get traffic to a blog is to post frequently, ping, and optimize for natural search engine traffic.

In fact, one of the greatest ways to generate traffic via blogs doesn’t involve any of this.

The approach I’m talking about is simple: get direct traffic from other blogs by commenting frequently.

Of course, it’s important to understand that when I say “comment frequently,” I don’t mean spam other people’s blogs with irrelevant information.

Rather, I simply mean that you should look for relevant posts in niche blogs; and then make a useful, intelligent comment that links back to your blog.

If you spend a lot of time making useful comments, there’s a good chance you’ll re-direct some of the traffic that lands on the big name blogs to your own. You can then pass this traffic through your sales funnel.

You may also get the attention of other blog owners. But don’t overdo it, don’t start commenting the same blog again and again just to connect the owner. It might be tempting to mass comment on some guru’s blog, but they’ve seen it all before and they don’t like it.

So the overall guideline would be: is your comment a good contribution to the given blog post?