Web 2.0 Marketing Tip #11: Put a Photo in All Your Social Networking Site Profiles
By Ralf Skirr.
No matter what social network you are using, it’s always a good idea to place a photo of yourself (or at least your internet business’s logo) where possible.
Why? The reason is simple: in general, people will be hesitant to interact with profiles that don’t have faces attached to them. It’s just like when you are out in the market, and somebody–who happens to be cloaked and masked–approached you and offered you something. You won’t accept anything from such a person, right?
That is basically similar to offering your products to people. Of course, this is a personal decision and is ultimately up to you; however, if you plan to take your web 2.0 marketing efforts seriously, this is an important step to take.
This is especially true…
- If you want to brand yourself as a person, expert and authority
- If you are the main person in your business getting in customer contact
- If you are the official spokes person for your business.
What to Do
There are actually 2 things you can do to get a nice picture for your Web 2.0 accounts:
1) Get a nice photo, taken either by yourself or by a professional and post it to your web 2.0 profiles individually (if you don’t have one, you can easily get a nice haircut and then have your picture taken).
2) Go to Gravatar, register an account, and upload your photo there. This will allow you to put your photo on other people’s sites–sites where you can leave your comment and email–such as WordPress blogs. With Gravatar, everywhere you go and leave a comment using your email, your photo will be shown; you will easily be recognized by both the blogs’ owners and readers. It also saves you time as one photo submission can be used on many, many sites.
If you are going to do the first option, it will probably take 3 minutes of work per site. However, those 3 minutes can give your profile a face for years to come and for thousands of visitors to see.