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There’s no way an internet business can ignore web 2.0 marketing any longer. But since there are so many sites, and it’s just a small part of the bigger picture of your business, you might feel confused or overwhelmed.

What you probably need is a simple step by step plan to implement web 2.0 marketing to your business.

Well, you guessed it: here it is!

If you follow through with this simple step by step plan, you’ll achieve a presence in the web 2.0 sphere that very few of your competitors can match.

The rise of web 2.0 has transformed internet business as we once knew it.

In the past, business owners were limited in

• how they interacted with customers,
• how they collected information about them,
• and how they marketed new products and services to them.

Today, these strictures have been removed, permitting business owners to gather information, learn, and respond much faster than ever before.

It has also transformed the internet business landscape in another way:

by creating a rift between those who know how to navigate web 2.0 sites and services; and those who do not.

Those who don’t know how to use web 2.0 services may find themselves on the defensive constantly—doing anything to retain customers—even if they had a successful business model only years ago.

Those who feel comfortable with web 2.0 may now find themselves at a significant advantage.

Whether you’re currently using web 2.0 to promote your internet business or are thinking about doing so, it is important for you to understand how to do it correctly.

No matter whether you’re inexperienced or a veteran social marketer, if you don’t have the right information, it can be easy to botch a marketing campaign or simply run out of ideas.

Fortunately for you, this blog post series was designed for people in your exact position: those who know that web 2.0 is an important part of doing business today; and who want to learn how to use it correctly.

In the rest of this blog post series, I’m going to provide you with 77 easy top tips that you can use

• to integrate web 2.0 into your internet business,
• to market your products,
• to find new customers,
• to manage existing customers and extract information from them.

They are stand-alone tips. You can do them step by step from start to finish, or you can just do a few of them.

Web 2.0 Marketing Tip #1: Be Consistent with Your Web 2.0 Identity

Web 2.0 Marketing Tip #2: Create a Coherent Web 2.0 Message

Web 2.0 Marketing Tip #3: Create a Twitter Profile

Web 2.0 Marketing Tip #4: Create a Fan Page for Your Internet Business on Facebook

Web 2.0 Marketing Tip #5: Track Your Twitter Results

Web 2.0 Marketing Tip #6: Think in Terms of Social Capital

Web 2.0 Marketing Tip #7: Using the Twitter Search Engine

Web 2.0 Marketing Tip #8: Use Twitter to Conduct Market Research

Web 2.0 Marketing Tip #9: Create a Tutorial Series on YouTube

Web 2.0 Marketing Tip #10: Create a Linkedin.com Profile

Web 2.0 Marketing Tip #11: Put a Thumbnail Photo in Your Social Networking Site Profiles

Web 2.0 Marketing Tip #12: Lure in Followers by Posting Free, Useful Information

Web 2.0 Marketing Tip #13: Promoting Your Internet Business Through Blog-Commenting