Grow Your Business with Triberr: #5 Guest Blogging
By Ralf Skirr.
Welcome to Segment Five of the Grow Your Business Online with Triberr eSeries!
This is the fifth segment of the Triberr eSeries. If you haven't read the previous segments, you can find the first four installments here:
- Networking on Triberr
- Massive Triberr reach
- Increasing Credibility and Customer Base
- Mentors and Leaders in Your Niche!
Today’s segment is about using Triberr to find guest posting opportunities!
Triberr.com is a blogger community; that’s what makes it a good place to start making contacts for guest blogging.
If you’re a blogger you’re most likely familiar with the two sides of guest blogging.
As a publisher (i.e. blog owner) you can use guest authors to get additional content for your blog. This helps you to publish content more frequently, while not having to write everything yourself.
More frequent content means more frequent readers, and more Google love. Yes, constantly updated content is one of the most important ranking factors for Google in 2013 and the years to come.
With everybody cranking up their content marketing efforts, it’s getting harder and more difficult to keep up. Getting guest posts is one way to help your website.
As an author, you can use guest posts to publish your content on other people’s blogs. The advantage is that you get your articles in front of new readers who probably haven’t heard of you before.
If you write good stuff, others WILL notice you!
The guest post will at least feature a back link to your own blog. Often it will also feature links to your social media profiles, or to any page you want to promote.
Most blog owners are both a publisher and author at the same time. If this is you, then guest blogging is most interesting for you. You can get more content for your blog, and increase visibility of your own blog by adding your content to other sites.
Each guest posting contact you make is worth twice as much! Think about it, once you invited someone to post on your blog, you can soon follow up and offer to post on her blog in return. And vice versa, of course.
Is Guest Blogging Getting A Bad Rep?
But, wait a moment, isn’t guest blogging getting a bad name? Haven’t I read recently I shouldn’t do guest blogging anymore?
Indeed, there are some problems arising. As usual, this is due to SEO spammers. Here’s a short history of guest blogging gone bad:
- When guest blogging first became popular it was a very simply thing. Bloggers who knew each other would use the opportunity to write on each other’s blog. The writers who wrote the posts were actual bloggers, writing in their field of expertise.
- Soon more and more people jumped on board to increase back links to their blogs by submitting guest posts. As long as those were still genuine bloggers, that was ok.
- Everything broke lose when Google released its Panda and Penguin updates, destroying lots of crappy SEO work that had been done. Since then the SEO industry has unleashed SEO migraines upon blogs. Hundreds, if not THOUSANDSs, of poorly written guest posts are created each day by ghostwriters (not bloggers) for no other purpose than getting a back link.
Lesson learned: Do not accept guest posts from SEO writers or SEO agencies.
Here’s where Triberr comes in. Unlike so-called ‘guest-blogging-communities,’ Triberr is NOT a playground for SEO agencies or SEO freelancers. There may be a few, but even those show up with their real identity and their own writing.
Triberr Connects You To Real Bloggers, Real Writers! Since we’re already in part 4 of this Triberr series, I won’t repeat all the details. I’ll focus on what’s relevant to finding guest bloggers for your blog, or finding blogs to publish your own guest post.
Triberr is a network site where bloggers can connect in groups called tribes.
- There you can read, share, and comment on posts from other bloggers. This will become important in a moment!
- You access a simple forum, called bonfires.
- You’ll find links to everyone’s blog and Twitter profile.
1. Your First Stop For Guest Posting Opportunities On Triberr:
The Bonfires: This is the forum section where you can post guest blogging offers and can read offers from other blog owners or authors.
The screenshot below shows you how to access the ‘Looking for Guestposts’ forum.
Now, don’t expect miracles from this forum. As you can see, it’s not very busy. Less than half of all offers in this forum get a response from someone interested. I’ve checked several pages back.
If you respond to other blogger’s offers, your response will be well received, as they are rare.
It’s more important, however, to get your own offers into the forum. Click ‘new post’ to submit your own entry.
Use these tips to increase your chances of getting a response:
Put the most crucial info first. I.e. your niche, and whether you’re a publisher looking for content or an author looking for a blog. As you can see in the screen shot, the forum listing will only show the first 8 to 10 words of your post. Get both items of information into those first 8 words!
Provide an easy way to contact you. Unfortunately Triberr does not offer a way to contact other Triberr members directly. So, if you don’t tell people what to do, they’ll be confused.
You’ll get best results if your post clearly states how to contact you. Ideally, you’d setup a contact form for that purpose on your web site. If you prefer to provide an email address, keep in mind that it is visible to everyone on the internet.
Dino Dogan, Triberr founder, just told me, literally while I’m working on this post, that this problem will soon be history. In his own words: “There IS a Direct Message option when you're part of Triberr's influence marketing campaigns. And we'll roll out DM option to the entire population soon”
So for now, still add your contact info to your Bonfire post, later we can use DM.
That’s great to know. I’m amazed how these guys pull something new out of their hat every day. I could tell you about the upcoming “Intimacy Escalation Model,” but that’s a topic for another post. ;-)
2. Let’s Turn Up The Heat: Contact Bloggers Directly
The more you network, the more results you get. That’s true in any business, and it’s true in blogging.
The strategy is very simple, and it’s the same for getting your own guest posts out to other blogs or getting new authors for your blog:
- Chose the people you want to work with.
- Send them your offer.
- Rinse and repeat.
The ‘send them your offer’ part is a bit tricky since Triberr doesn’t allow you to contact them directly. You’ll have to find other platforms to connect with them, without really knowing how often they check those platforms.
Look at their web site first. Smart bloggers will detail their preferred way of contact there.
Next go to Facebook. This is still the most used social network. Be aware that messages you send to someone who is not your ‘friend’ will be stored in their other folder. Most people don’t even know that folder exists, and they might die before they ever get to see your message. So while you’re at it, hit the friend button and send your offer with your friend request.
Use these tips to increase your chances of getting a response:
Don’t do the online equivalent of cold-calling. Don’t spam people who have never heard of you and your blog with your guest posting offers.
Instead, build relationships first, send your offers later. On Triberr you start building relationships by doing any of these things:
- Apply for membership to someone’s tribe.
- Invite someone to join your tribe.
- Frequently share someone’s blog posts.
- Most effective: Comment on someone’s blog posts using the Triberr comment system.
- Additionally connect with them at least on Twitter (most Triberr activity is related to Twitter), and possibly other social networks, too.
Irish asked me to remind you to network within your niche. That is true not only in the general sense, but also specifically when guest posting. I second that. It makes little sense to post guest posts to blogs unrelated to your business. You won’t find readers interested in your products, services, or writing. Also, as a publisher, you shouldn’t even think about confusing your readers and Google by publishing unrelated posts to your blog.
Let’s wrap it up: Guest posting is a win-win deal for publishers and authors, and roles can even be switched for added benefit. Triberr is a great place to network with passionate, real bloggers – and in this post you’ve seen 2 ways how to get your offers out:
- The Bonfires (forum)
- Direct contact after loosely networking.
This post was first published at: Dedicated2life.com.
Category: Triberr |