Affiliate Article Marketing 5/7 – Making The Resource Box Work
The Article Resource Box Gets The Job Done!
As I mentioned in the previous part of this series, the resource box is the conclusion of the article.
More importantly, it is also the place where the backlink is contained, and for this reason, some people often describe it as the most important part of the article.
Since the one and only goal of the article resource box is getting people to actually click the backlink, it is essentially a call to action.
After the reader has been guided through the bulk of the article, and presold to as much an extent as is possible regarding what your backlink has to offer, he should find a clear course of action in the resource box.
Commonly, a resource box might contain something like: “If you want more information, just visit http://homeofinternetmarketing.com.”
Although that is a call to action, it isn’t a very good one.
Imagine how much better it would be if your resource box was more like: “If you want to learn more, there is this great eBook that’ll make you practically an expert, and it is up for grabs FREE at http://homeofinternetmarketing.com.”
By adding the incentive, the call to action will appeal to the reader all the more. Of course, it doesn’t have to be a free eBook, any incentive would work fine. It could just as easily be discounts, special offers, or even just content that is of interest.
At the end of the day, the important part is that the reader be given some reason, any reason, to click your backlink. The resource box should be the conclusion to your article; it should be the logical next step to continuing through to the backlink.
Following these few pointers should get you both, an article body and an article resource box, that is much more effective than the regular variety your competitors put out there.
Discussion
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The most important part of an article is obviously the resource box but writing it is not that easy. I believe that to write a good resource box that can accomplish a high CTR will definitely take a lot of practice. Well, if you can’t do it, you can always outsource this to a copywriter I guess.