Are You Making This Costly Mistake On Your Business Web Site?

Are You Making This Costly Mistake On Your Business Web Site?

Are You Making This Costly Mistake On Your Business Web Site?

By Ralf Skirr.

Here’s a short tip helping you to identify one of the most costly web site mistakes.

Take a look at the current articles on your business web site.

  • Are they interesting for your prospects and customers? For people who are looking for a new vendor in your industry?
  • Or is your web site actually more interesting for your peers, i.e. your competitors?

In my own industry [internet marketing] I see it again and again:

  • A web designer publishes in-depth articles about HTML, CSS, and web design. It earns him respect from his peers, but drives away clients.
  • An agency for search engine optimization [SEO] is having sophisticated discussions with other SEO experts on their web site. Understanding the topics requires an intense SEO knowledge.
  • A programmer uses his web site to publish PHP source code [huh?] and plugins he’s written. For an average client it’s as confusing as quantum physics.

There’s a place for communicating with other experts in your industry – but it‘s not your customer facing business web site.

Each and every piece of content on your site should be written with the average customer [or prospect] in mind. If you find that’s not the case right now, consider a clean-up and re-launch of your site.

This article was first published at RalfSkirr.com.

Category: Internet Business Blog |