This web 2.0 marketing tip tip closely relates to tip #1.

Once you have your web 2.0 site profiles setup,

1. you’ll want to start finding followers;
2. and then using those followers to collect information and market products.

As you go through this process, it is important to maintain a coherent message.

For this reason, it might make sense…

… to spend some time planning a general “theme” for your web 2.0 profiles.

For instance, is their purpose to alert people to sales and to tell them about contests you are holding? Or is the purpose to discuss the general industry in which your internet business falls; and mention your new products casually?

There’s not necessarily a best approach to take here, but it is important that you pick one and stick with it.

Creating an incoherent message and confuse and drive away potential customers who are following you.

Now that you’re ready to enter the world of web 2.0, it’s important for you to spend some time carefully thinking about your web 2.0 identity.

Before you create a Twitter account, launch a Facebook fan page, and begin to market your business through web 2.0 channels you need to know what image you want to project.

The first thing you will want to do…
…is decide whether you should market your business

• as your business,
• as yourself,
• or as both.

Each of the three options has benefits, but it is ultimately up to you to decide which will work best for your particular situation.

Once you have selected your route, you should create accounts on web 2.0 sites and setup a profile that reflects your choice.

For instance, a Twitter account for your business should focus exclusively on business activities—and not your personal life.

What you probably need is a simple step by step plan to implement web 2.0 marketing to your business.

Well, you guessed it: here it is!

If you follow through with this simple step by step plan, you’ll achieve a presence in the web 2.0 sphere that very few of your competitors can match.

The rise of web 2.0 has transformed internet business as we once knew it.

In the past, business owners were limited in

• how they interacted with customers,
• how they collected information about them,
• and how they marketed new products and services to them.

Today, these strictures have been removed, permitting business owners to gather information, learn, and respond much faster than ever before.

It has also transformed the internet business landscape in another way:

by creating a rift between those who know how to navigate web 2.0 sites and services; and those who do not.

Those who don’t know how to use web 2.0 services may find themselves on the defensive constantly—doing anything to retain customers—even if they had a successful business model only years ago.

Those who feel comfortable with web 2.0 may now find themselves at a significant advantage.

Whether you’re currently using web 2.0 to promote your internet business or are thinking about doing so, it is important for you to understand how to do it correctly.

No matter whether you’re inexperienced or a veteran social marketer, if you don’t have the right information, it can be easy to botch a marketing campaign or simply run out of ideas.

Fortunately for you, this blog post series was designed for people in your exact position: those who know that web 2.0 is an important part of doing business today; and who want to learn how to use it correctly.

In the rest of this blog post series, I’m going to provide you with 77 easy top tips that you can use

• to integrate web 2.0 into your internet business,
• to market your products,
• to find new customers,
• to manage existing customers and extract information from them.

They are stand-alone tips. You can do them step by step from start to finish, or you can just do a few of them.

Web 2.0 Marketing Tip #1: Be Consistent with Your Web 2.0 Identity

Web 2.0 Marketing Tip #2: Create a Coherent Web 2.0 Message

Web 2.0 Marketing Tip #3: Create a Twitter Profile

Web 2.0 Marketing Tip #4: Create a Fan Page for Your Internet Business on Facebook

Web 2.0 Marketing Tip #5: Track Your Twitter Results

Web 2.0 Marketing Tip #6: Think in Terms of Social Capital

Web 2.0 Marketing Tip #7: Using the Twitter Search Engine

Web 2.0 Marketing Tip #8: Use Twitter to Conduct Market Research

Web 2.0 Marketing Tip #9: Create a Tutorial Series on YouTube

Web 2.0 Marketing Tip #10: Create a Linkedin.com Profile

Web 2.0 Marketing Tip #11: Put a Thumbnail Photo in Your Social Networking Site Profiles

Web 2.0 Marketing Tip #12: Lure in Followers by Posting Free, Useful Information

Web 2.0 Marketing Tip #13: Promoting Your Internet Business Through Blog-Commenting

2 Days ago, on Friday January 29 2009, another important figure of public life embraced web 2.0.

Pope Pope Benedict XVI commented on benefits and dangers of social media and announced the new vatican channel on youtube.

Here’s an excerpt of his remarks:

… the new technologies which have made the internet a resource of utmost importance, especially for the so-called “digital generation”.

Undoubtedly, wise use of communications technology enables communities to be formed in ways that promote the search for the true, the good and the beautiful, transcending geographical boundaries and ethnic divisions.

To this end, the Vatican has launched a new initiative which will make information and news from the Holy See more readily accessible on the world wide web.

It is my hope that this initiative will enrich a wide range of people including those who have yet to find a response to their spiritual yearning through the knowledge and love of Jesus Christ whose message of Good News the Church bears to the ends of the earth.

Vatican’s youtube channel.
http://www.youtube.com/vaticanit

The source for the Pope’s quote is here: http://www.vatican.va/news_services/or/or_eng/text.html#3

Also interesting: The Media: At the Crossroads between Self-Promotion and Service. Searching for the Truth in order to Share it with Others.
http://www.vatican.va/holy_father/benedict_xvi/messages/communications/documents/hf_ben-xvi_mes_20080124_42nd-world-communications-day_en.html

The Pope On Youtube? Why Is It Important?

I’m amazed how fast the internet changes the world.

When I was in school. …

• The internet wasn’t even there.
• There was no iPod, nor an iPhone to watch youtube videos. Even Sony’s Walkman (the rightful predecessor of any ‘carry with you’ device)  wasn’t invented.
• And of course there was no such thing as a ‘Personal Computer’ to be found in any household.

Then the internet came and people had no idea how fast it would grow into our everyday lives.

Roundabout 5 years ago we internet geeks started to embrace the idea of web 2.0 as we published our first blogs. They were ugly and for geeks only.

• Who would have thought 5 years ago a presidential election would be decided by social media sites?
• Who would have thought 2 years ago the Pope would deliver his gospel through youtube?

Social media is no longer for geeks only.

The people and the leaders of the world embrace it and we can’t even begin to imagine the consequences this will bring.

Through social media we will see dramatic changes in:

1. How people educate themselves.
2. How they create relationships and mastermind groups, evolving much faster than ever possible offline.
3. How they build their opinion on political, economical and ethical topics.
4. How leaders will use the internet to influence (manipulate?) the masses.
5. How campaigns and propaganda sweep the planet across boarders – not only when delivered by leaders, but by any individual who puts his mind to it.

The geek in me is happy. I’m an early adopter and I love to find the  new stuff before it hits the mainstream.

There’s tons and tons of opportunities waiting for us internet marketers, and through new technology and new ideas our ‘universe’ is expanding each day.

I’m excited about it.

How about you?

We’ve seen shooting stars like youtube and myspace rake in billions.

Newcomers like Facebook, Twitter and the like are the big hope for marketers and business owners to profit from networking.

All the internet traffic is attracted to the web 2.0 properties like being sucked in a black hole.

If you’re ignoring the trend, you’re bound to lose your business.

How can you secure your share of traffic?

There are 4 main questions about leveraging web 2.0 for your business:

1. Can established web 2.0 sites like Facebook be tricked into sending loads of traffic to your site?
2. Can you make personal contacts to leaders and important people in your industry?
3. Is it possible to gain #1 search engine rankings for your own home pages using the web 2.0 sites?
4. And finally: What about creating your very own web 2.0 site tailored to your business niche? Is it worth the investment in time and money?

The web 2.0 category of Internet-Business-Mastermind is here to answer these questions and inform you about the most profitable web 2.0 strategies.

Make sure to sign up for the newsfeed on the right hand side to get notified about these profit producing articles.