One of the great things about being able to interact so freely with your customer base is that you can extract important information from them. Another benefit is that you can send them important signals about your internet business. For instance, one thing you can do through your Facebook fan page is offer your “fans” [...]

One way to save some time while maintaining your presence on both Facebook and Twitter is to link the two accounts. This will allow you to have Facebook automatically update your status using your Tweets. Doing this is pretty simple and can save you the hassle of moving between the two accounts and re-posting the [...]

Aside from the large networks, such as Facebook, Myspace, and Twitter, there are smaller niche networks. For instance, www.activerain.com is a social network exclusively for real estate professionals. There are also networks for Internet marketing, aviation, golf, and virtually any topic you can imagine.

At the end of the day, your goal for all web 2.0 projects should be to earn some type of return. Now, this return might not be immediate; and it may even take months or even a year to realize. But with that said, your goal should still be a return. With that in mind, [...]

When it comes to social networks, there are usually influential individuals who have hundreds or thousands of friends/followers; and who many people pay attention to. Of course, there are movie stars and politicians who Tweet, but I don’t mean these people in particular.

Rather than using your Twitter and Facebook accounts in total isolation from the rest of your internet business, think about using them as complements. It’s likely that your web 2.0 accounts and your web sites and blog were created at different times. So you probably did not have the big picture in the beginning, and [...]

One of the best uses of you LinkedIn.com profile is to generate organic search engine traffic for your business. How can you do this? By getting your customers to review you on LinkedIn.com. With each positive review, your profile’s search engine ranking position will improve. Getting better rankings for your profile will do two things [...]

While there’s lots of advice floating around, free and for purchase, I encourage you to use your own judgment over that of so called experts It’s paradoxical – you might now be asking whether or not you should follow this tip, since I’m suggesting that you follow your own intuition, rather than MY advice. But [...]

In Web 2.0 Marketing Tip #4: Create a Fan Page for Your Internet Business on Facebook I recommended you set up a fan page at facebook. Now it’s time to actually use that business fan page. Take some time today and Encourage Your Customers And Subcribers to Visit Your Facebook Fan Page and to become [...]

Many marketers believe that the only way to get traffic to a blog is to post frequently, ping, and optimize for natural search engine traffic. In fact, one of the greatest ways to generate traffic via blogs doesn’t involve any of this. The approach I’m talking about is simple: get direct traffic from other blogs [...]

Web 2.0 marketing is a crucial topic in today’s marketing, even for businesses that usually operate offline. But since there are so many web 2.0 sites, and it’s just a small part of the bigger picture of your business, you might feel confused or overwhelmed. What you probably need is a simple step by step [...]

At first you might be inclined to use your web 2.0 properties only for information regarding your own business. But as I’ve mentioned before, one of the best approaches you can take to web 2.0 marketing is to provide something truly useful for your readers. For example, you could provide free information about topics related [...]

No matter what social network you are using, it’s always a good idea to place a photo of yourself (or at least your internet business’s logo) where possible. In general, people will be hesitant to interact with profiles that don’t have faces attached to them. Of course, this is a personal decision and is ultimately [...]

By now you should have your own business profile at Twitter and Facebook. Now it’s time to look at another big player in the web 2.0 world: http://LinkedIn.com It’s currently at #29 at Alexa’s rank of the world’s most important web sites. I bet you didn’t know that! Being that high on the list, it [...]

Youtube is one of the most trafficked web sites on the internet. There are many ways in which you can use YouTube improperly; and get nothing out of it. In fact, that is what most internet businesses do when they try to make money off of YouTube or video content in general. If you decide [...]

Unfortunately, marketers often approach web 2.0 with the wrong attitude. They hope that by simply creating a Twitter account, adding every person who is willing to follow them, and spamming blatantly commercial messages, they’ll make money. In fact, this is one of the worst ways to make money with a social network, as potential buyers [...]

Another approach you can take is to use the Twitter search engine to find Tweets related to your business’s niche. This is an easy way to locate people who might be interested in your products or services. Once you have located some Tweets related to your niche, you can follow them back to the source, [...]

When it comes to using any form of web 2.0 services to promote your internet business, it is always a good idea to think in terms of building social media capital that will generate flows of returns over a long period of time. It’s important to understand this because many marketers treat web 2.0 sites [...]

As with any marketing campaign, you should monitor your Twitter promotional campaigns by tracking the results. One free way to do this is to use http://search.twitter.com/ to find all instances of people talking about you or your business on Twitter. Another tool you can use is called Tweet Beep: http://tweetbeep.com/. This service will automatically email [...]

Facebook is one of the most promising web 2.0 sites when it comes to marketing your products and your internet business. One good way to use Facebook is to create a fan page on the site; and to use it to draw in potential buyers. Start by investing some time to create a high-quality fan [...]

If you’re into web 2.0 marketing, there’s no doubt you need a Twitter profile. First go to http://twitter.com and look around. Once you are familiar with the site, go to the sign up page (https://twitter.com/signup) and create one or more accounts. (See Web 2.0 Marketing Tip #1) Once you have setup your Twitter.com account, it [...]