At Twitter ‘going viral‘ usually means that your Tweet gets re-tweeted by others. The more ‘generations’ of re-tweeting a post of yours gets, the more people will see your message.

The author, Dan Zarella, unveils his detailed research about:

1. What phrases work best as ‘call to action’ to make your Tweets go viral?
2. What is the best time to post your viral Tweets?
3. What’s the most important thing your post needs for best chances to go viral?
4. How to increase your rate of ‘virability’?
5. What types of content make the Twits fall in love with you and get them to re-tweet?

It’s really a great article, very focused and with clear instructions how to make your marketing messages on Twitter successful.

Read it here:
http://www.copyblogger.com/go-viral-on-twitter

1. Massive Viral Traffic
Viral marketing is one of the many good sources of immense, recurring traffic. The very purpose of viral marketing is to reach out to as many website visitors as possible. Examples:

• The simple tell-a-friend script you use on your website is a form of viral marketing. A visitor sends a recommendation to a few friends. Then some of these friends pass it to their group of peers. Ideally that cycle goes on and on.
• When you submit articles to article directories for publishing, you are also taking advantage of the principles of viral marketing. It’s not only about having that article show up in the article directory – that wouldn’t be viral. It’s about others picking up your article and publishing it on their web sites and sending it to their lists.

These are just 2 examples. Both will spread your message around and send fresh traffic to your site for years to come.

2. Higher Sales and Profits
If you have enormous traffic, your chance of striking a sale is high. The more people browsing your products, the more sales you will have. Plus, a lot of people these days buy only from websites that are directly referred to them by families and friends. So if your website happens to be mentioned in a tightly knit community, all of the people who belong there are much more likely to buy from you than from your competition.

3. Increased Popularity and Authority
Viral marketing can virtually make you or your website popular overnight. Just imagine ten people talking about your website, product, or service to ten of their friends. Now those ten people would talk to another ten of their friends. Your client base would be increasing by the exponents of 10 and you can’t help it.

4. Cost Effective, Almost Free
With viral marketing, you really don’t have to worry about advertising costs. Your advertisers are the best in the world – and they are working for you for free at that. A person who directly suggests your product to a friend is the best form of advertising you can have. That beats the biggest banner on the most popular website in the world. A person is more likely to trust his friend rather than the ad he saw flickering on his computer screen.

The viral marketing definition

Wouldn’t you like that?

By definition, with viral marketing you ‘infect’ a few people with something that’s worthwhile sharing. Then they spread it around (for you) when they meet their pears.

The important phrase here is ‘worthwhile sharing’.People must have a reason to spread your message.

When you define your viral campaign you must pay the utmost attention to creating something people are excited about. That is: something of high value or something that’s highly entertaining.

If they like it they start sending it around. Or maybe you created it so that they have a benefit from passing it to their friends.

It’s best when they are so excited that they pass it around even if they have no benefit at all. But here are a few example benefits of sharing your viral content. It’s called ‘Bribery’

• they get money,
• or reward points,
• or free products,
• or whatever.

Their friends then virally forward it to more and more of their friends.

You can imagine it like circles around circles that get larger and larger.

1. You are in the center. You start sending your viral message to the smallest inner circle of people that you have direct contact to.
2. Then they pass it to people in an outer circle, the second circle, you don’t even know.
3. Then it’s passed to the third circle of people and so on.

At amazing speed the number of people who see your viral marketing message gets larger and larger.

Of course there are much more technical viral marketing definitions, but the important thing is not the technical Mumbo Jumbo. The important thing is: once you send it out, it distributes fast and wide without you lifting a finger. In the shortest time you reach tons and tons of people.

In the end it’s your pleasure to turn your viral traffic into sales and cash.