Marketing is so much easier and cheaper for an internet business than for offline businesses. But you could still lose your last shirt if you invest in the wrong type of advertising. ‘Branding or Direct Response Marketing?’ – how you answer that question will make you rich or poor. In this article I’m comparing both, telling you which one sucks, and which one puts money in your pockets…

Split Testing Explained – What Is Split Testing? There’s no reason to fear split testing, it’s actually pretty simple, and most of the work is done automatically by split testing software. Here’s a beginners article, read on if you have no idea what spit testing is…

I’m not an expert on split testing. I’ve gotten better at it with practice, as will you. Here the ‘ol cliché is true: it ain’t rocket science. Anyone with a few basic tools and a solid understanding of the basics can increase his profits using split testing.