social media crisis

How Can Businesses Use Twitter During A PR Crisis

Many businesses could not imagine a world without Twitter, even though it only arrived on the scene in 2006.

Whether they use everyone’s favourite micro-blogging service to build brand awareness or encourage user engagement, it has become an essential tool for communicating with the public.

The instant nature of tweeting makes Twitter a particularly effective […]

How Can Businesses Use Twitter During A PR Crisis

Read: How Can Businesses Use Twitter During A PR Crisis



What To Do If Your Online Reputation Stinks

Ten or fifteen years ago, it was considered more than a little creepy if people knew that you “Googled” them to find out more information.

These days, it is standard operating procedure, and is expected.

In fact, if you have a job interview and you did not search for more information on the person interviewing […]

What To Do If Your Online Reputation Stinks

Read: What To Do If Your Online Reputation Stinks



Social Media Crises Out Of Control? Infographic And Empirical Studies

When it comes to social media for your business, you probably think about networking and attracting leads and customers.

Social media, though, is not only what YOU are doing regarding your business, it’s also what your customers are doing.

Would it take you by surprise if a grumpy customer sent out nasty Tweets about your […]

Read: Social Media Crises Out Of Control? Infographic And Empirical Studies