Google announced that the algorithm changes from the so-called ‘Farmer Update’ are being rolled out internationally. But that’s not all.
They’ve added a new feature to their ranking algorithm, and it basically says:
If users let Google know they don’t like your site, your ranking will suffer.
Google’s Amit Singhal explained it this way:
“… we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms.”
I don’t know what ‘some high-confidence situations’ are, but at this point it probably means it’s a minor change that will not have too much effect on the overall search results. But, I’m predicting that …
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Keywords are important – that can’t be stressed enough. Considering that search engines are still the primary way in which people look for anything on the internet, it means that people who are looking for things in whatever niche you’re in, are going to be doing so on search engines.
Thus, when talking about positioning your articles, it essentially means positioning them in the relevant searches, so that they’re more likely to be found by the right people.
A Long Tail Keyword Phrase? Here’s the real twist… Some of the marketers who do get lucky and get a high listing for one of their main keyword phrases still don’t see the long-term rewards they had thought they would achieve with a top search engine listing for a popular keyword. And it’s all due to not focusing on the “long-tail”.
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