Search Marketing - By Ralf Skirr - January 2009

What is a Long-Tail Keyword Phrase? And Why Should You Care?

Long Tail Keyword Phrase – you’ve probably heard all the fuss about it. But what really is it? What does it mean and how can it help you?

The ‘long-tail’ is a term given to a keyword phrase that is longer than the normal keyword phrase that you may have in the past been targeting to gain organic traffic from the search engines.

Let me explain. Read on to discover how to get higher profits with long tail keyword phrases…