John Delavera - By John Delavera - June 2009

Signs And Symbols Can Sell When Other Efforts Fall Flat

by John Delavera
Marketing is a very tricky game that most people tend to prefer to play safe.

While tried and tested efforts can gain results, they generally will not turn companies into household names on a national or international level. When something more is desired, companies can learn a thing or two from the ancient and not-so-ancient past.

Consider some of the most successful companies in the marketplace today. No matter the type or types of products these companies offer, they all tend to have something beyond their powerhouse status in common.

So, what is that thing?