Increasing Internet Sales - By Ralf Skirr - February 2010

Branding Or Direct Response Marketing, Which Is Best For Your Internet Business?

There are primarily two schools of thought on advertising:

• Brand-building, and
• Direct response advertising.

What is brand-building?

The brand-building model of advertising is generally used by large corporations to create an awareness of their brand.

The result brand marketers are hoping for is that, when the time comes to buy that type of product or service, the prospect will think of their brand first.

For example, when you see an advertisement for a coffee brand on TV, they don’t expect you to jump up, run to 7/11, and get a pack of coffee. Read: Branding Or Direct Response Marketing?